Sustainability is on the minds of travelers, tourism businesses and organizations alike. In fact, according to Booking.com, 83% of global travelers are looking to travel sustainably. Many tourism businesses and organizations are committed to sustainability and looking for ways to connect with like-minded travelers. Whether your business or organization is new to sustainability or has been taking action for years, Travel Green gives you an opportunity to demonstrate your commitment to sustainability and provide travelers the tools to tailor their searches on TravelWisconsin.com. Travelers can build itineraries with sustainability in mind and find those businesses and organizations that share their commitment to sustainability.    

Take the Travel Green Pledge

Travel Green is a free and simple program for all tourism partners who demonstrate a commitment to sustainability by taking an annual pledge that covers six key focus areas: community, education, energy efficiency, transportation, waste reduction and water conservation. To qualify for Travel Green, your business or organization must take sustainability actions in at least four of the six key focus areas. In the one or two areas where you are not yet taking action, you must also share information on your sustainability plans. 

Once approved, your TravelWisconsin.com listing will be updated with the Travel Green leaf and will be searchable on TravelWisconsin.com for consumers looking for tourism organizations and businesses committed to sustainability. If your business is not currently listed on TravelWisconsin.com, submit your listing before submitting your Travel Green Pledge. 

Travel Green members are required to renew their pledge annually to demonstrate their continued commitment to sustainability.
Benefits include: 

• Help travelers quickly and easily identify sustainable business listings on TravelWisconsin.com.
• Access to the Travel Green logo in your marketing materials to communicate your commitment to sustainability.
• Celebrate progress you have made in your sustainability efforts while giving you a competitive advantage among sustainability-minded travelers.
• Join a network of sustainable organizations and businesses, giving you the option to collaboratively market your distinction as a Travel Green member.
• ​​Connect to resources for continual improvement toward sustainability.   

To learn more about Travel Green and how it can help you reach travelers, please contact your Tourism Development Specialist.  

Sustainability  

We understand that there are different definitions of sustainability. As an eco-conscience program, Travel Green honors and celebrates the environmental commitment of members and speaks to the environmental values of visitors. Sustainable tourism is a framework for engaging travelers and the travel industry in supporting goals and actions that protect the environment, promote environmental awareness and conserve natural resources while expanding economic development in communities.    

Considerations 

Travel Green aims to keep pace with the rapidly evolving world of sustainable travel. As such, applicants can expect the application to be updated from year to year to reflect advancements in sustainability as well as the environmental interests of our travelers.   

Travel Green is a promise to our travelers. Any member whose actions do not consistently reflect the sustainability actions as pledged can be removed from the program. If an organization or business is unable or unwilling to meet the responsibilities and program requirements, they will refrain from further identification with Travel Green through name or use of the Travel Green logo.   

Please email TravelGreen@travelwisconsin.com with any questions.