Staff Directory
We are passionate about marketing the unexpected in Wisconsin to position our state as a premier travel destination. It’s that simple. As for the work itself, it’s a careful balance of research, insight, strategy, creativity and return on investment, combined with providing the best possible customer service to our travelers and the industry.
Office of the Secretary

Anne Sayers Secretary

Maria Van Hoorn Deputy Secretary

Chelsey Bence Executive Staff Assistant

Craig Trost Communications Director
Marketing and Advertising

Shane Brossard Chief Marketing Officer

Jess Scholz Brand Strategy Marketing Manager

Emily Lorenz Associate Marketing Manager

Laura Dierbeck Visual Production Specialist

Alyssa Dreher Marketing Specialist

Meghan Johns-Hill Multimedia Designer

Samantha Krause Content Marketing Writer

Melissa Okus Marketing Coordinator

Courtney Pagnucci Social Media Assistant

Courtney Rinka Database Marketing Analyst

Erin Harried Digital Marketing Specialist
Communications and Public Relations

Amanda Weibel Communications Officer

Aron Meudt-Thering Industry Communications Senior Specialist

Logan Wroge Consumer Communications Specialist
Industry and Agency Services

Shelly Harkins Industry & Agency Services Director

Jeff Anderson Northeast Regional Tourism Specialist

Linda Anderson-Drogsvold Customer Experience & Project Manager

Andrew Nussbaum Southwest Regional Tourism Specialist

Heidi Schultz Grants Coordinator

David Spiegelberg Southeast Regional Tourism Specialist

Amy Webber Industry Marketing & Partner Relations Manager
Office of Marketing Services

Dawn Zanoni Director, Office of Marketing Services

Krista Elias Office of Marketing Services LTE
Office of Outdoor Recreation

Mary Monroe Brown Director, Office of Outdoor Recreation

Cassie Mordini Community Development & Communications Specialist
Wisconsin Arts Board

George Tzougros Executive Director

Karen Goeschko Assistant Director for Programs & Services

Kaitlyn Berle Folk & Traditional Arts Specialist
