Staff Directory
We are passionate about marketing the unexpected in Wisconsin to position our state as a premier travel destination. It’s that simple. As for the work itself, it’s a careful balance of research, insight, strategy, creativity and return on investment, combined with providing the best possible customer service to our travelers and the industry.
Office of the Secretary

Anne Sayers Secretary, Wisconsin Department of Tourism

Maria Van Hoorn Deputy Secretary

Chelsey Bence Executive Staff Assistant

Craig Trost Communications Director
Marketing and Advertising

Shane Brossard Chief Marketing Officer

Sue Hoeft Director of Marketing

Jess Scholz Brand Strategy Marketing Manager

Emily Lorenz Advertising Strategy Manager

Rhonda Parchem Senior Marketing Manager

Erica Saielli Senior Digital Marketing Manager

Carissa Brzezinski Senior Digital Content Specialist

Courtney Rinka Marketing Database Analyst

Melissa Okus Marketing Analyst
Communications and Public Relations

Amanda Weibel Communications Officer

Aron Meudt-Thering Senior Communications Specialist

Logan Wroge Senior Communications Specialist
Industry Relations

Ann Deuser Industry Relations Director

David Spiegelberg Tourism Development Specialist

Andrew Nussbaum Tourism Development Specialist

Melissa Sabel Marketing Tourism Development Specialist

Christopher Jennings Tourism Development Specialist

Heidi Schultz Grant and Database Manager
Operations

Kristi Chuckel Operations Director

Jordan Fletcher Finance and Operations Officer

Alyssa Dreher Program Manager

Amy Sipsma Customer & Agency Support Specialist
Office of Group Travel

Sara Brish Office of Group Travel Program Manager
Office of Outdoor Recreation

Cassie Mordini Director

Taylar Foster Program & Outreach Specialist

Jessica James Outdoor Recreation Development Specialist
Wisconsin Arts Board

George Tzougros Executive Director

Karen Goeschko Assistant Director

Kaitlyn Berle Folk & Traditional Arts Specialist
