Staff Directory

We are passionate about marketing the unexpected in Wisconsin to position our state as a premier travel destination. It’s that simple. As for the work itself, it’s a careful balance of research, insight, strategy, creativity and return on investment, combined with providing the best possible customer service to our travelers and the industry.

Office of the Secretary

Sayers

Anne Sayers Secretary

MVanHoorn

Maria Van Hoorn Deputy Secretary

Chelsey Bence-staffphoto

Chelsey Bence Executive Staff Assistant

Craig Trost

Craig Trost Communications Director

Alyssa

Alyssa Dreher Program Manager

Marketing and Advertising

Brossard_Shane_headshot

Shane Brossard Chief Marketing Officer

Sue Hoeft

Sue Hoeft Director of Marketing

Jess Scholz

Jess Scholz Brand Strategy Marketing Manager

Emily Lorenz

Emily Lorenz Associate Marketing Manager

Rhonda Parchem

Rhonda Parchem Associate Marketing Manager

Erin Harried

Erin Harried Digital Marketing Specialist

Courtney Rinka

Courtney Rinka Marketing Database Analyst

Melissa Okus

Melissa Okus Marketing Coordinator

Communications and Public Relations

Amanda Weibel

Amanda Weibel Communications Officer

Aron Meudt-Thering

Aron Meudt-Thering Senior Communications Specialist

Logan

Logan Wroge Senior Communications Specialist

Industry and Agency Services

Shelly Harkins

Shelly Harkins Industry & Agency Services Director

Anderson_Jeff_staffheadshot

Jeff Anderson Tourism Development Specialist

Nussbaum_Drew_staffheadshot

Andrew Nussbaum Tourism Development Specialist

Melissa S

Melissa Sabel Marketing Tourism Development Specialist

Heidi Schultz

Heidi Schultz Grants Coordinator

Spiegelberg_David_staffheadshot

David Spiegelberg Tourism Development Specialist

Amy Sipsma

Amy Sipsma Customer & Agency Support Specialist

Office of Group Travel

Dawn

Dawn Zanoni Director, Office of Group Travel

Krista

Krista Elias Office of Group Travel Specialist

Office of Outdoor Recreation

Cassie

Cassie Mordini Director

Taylar Foster

Taylar Foster Program & Outreach Specialist

Wisconsin Arts Board

george_industry

George Tzougros Executive Director

kareng

Karen Goeschko Assistant Director

kaitlynb

Kaitlyn Berle Folk & Traditional Arts Specialist

dalej

Dale Johnson Grants & Information Specialist