Staff Directory
We are passionate about marketing the unexpected in Wisconsin to position our state as a premier travel destination. It’s that simple. As for the work itself, it’s a careful balance of research, insight, strategy, creativity and return on investment, combined with providing the best possible customer service to our travelers and the industry.
Office of the Secretary

Anne Sayers Secretary

Maria Van Hoorn Deputy Secretary

Chelsey Bence Executive Staff Assistant

Craig Trost Communications Director

Alyssa Dreher Program Manager
Marketing and Advertising

Shane Brossard Chief Marketing Officer

Jess Scholz Brand Strategy Marketing Manager

Emily Lorenz Associate Marketing Manager

Erin Harried Digital Marketing Specialist

Meghan Johns-Hill Multimedia Designer

Courtney Rinka Database Marketing Analyst

Samantha Krause Content Marketing Writer

Melissa Okus Marketing Coordinator
Communications and Public Relations

Amanda Weibel Communications Officer

Aron Meudt-Thering Senior Communications Specialist

Logan Wroge Senior Communications Specialist
Industry and Agency Services

Shelly Harkins Industry & Agency Services Director

Amy Webber Industry Marketing & Partner Relations Manager

Jeff Anderson Tourism Development Specialist

Andrew Nussbaum Tourism Development Specialist

David Spiegelberg Tourism Development Specialist

Heidi Schultz Grants Coordinator
Office of Group Travel

Dawn Zanoni Director, Office of Group Travel

Krista Elias Office of Group Travel Specialist
Office of Outdoor Recreation

Mary Monroe Brown Director, Office of Outdoor Recreation

Cassie Mordini Community Development & Communications Specialist
Wisconsin Arts Board

George Tzougros Executive Director

Karen Goeschko Assistant Director

Kaitlyn Berle Folk & Traditional Arts Specialist
