Staff Directory
We are passionate about marketing the unexpected in Wisconsin to position our state as a premier travel destination. It’s that simple. As for the work itself, it’s a careful balance of research, insight, strategy, creativity and return on investment, combined with providing the best possible customer service to our travelers and the industry.
Office of the Secretary
Anne Sayers Secretary, Wisconsin Department of Tourism
Maria Van Hoorn Deputy Secretary
Chelsey Bence Executive Staff Assistant
Craig Trost Communications Director
Marketing and Advertising
Shane Brossard Chief Marketing Officer
Sue Hoeft Director of Marketing
Jess Scholz Brand Strategy Marketing Manager
Emily Lorenz Advertising Strategy Manager
Rhonda Parchem Senior Marketing Manager
Erica Saielli Senior Digital Marketing Manager
Carissa Brzezinski Senior Digital Content Specialist
Courtney Rinka Marketing Database Analyst
Melissa Okus Marketing Analyst
Communications and Public Relations
Amanda Weibel Communications Officer
Aron Meudt-Thering Senior Communications Specialist
Logan Wroge Senior Communications Specialist
Industry Relations
Melissa Sabel Industry Relations Director
David Spiegelberg Tourism Development Specialist
Andrew Nussbaum Tourism Development Specialist
Christopher Jennings Tourism Development Specialist
Heidi Schultz Grant and Database Manager
Operations
Kristi Chuckel Operations Director
Jordan Fletcher Finance and Operations Officer
Alyssa Dreher Program Manager
Amy Sipsma Customer & Agency Support Specialist
Office of Group Travel
Sara Brish Office of Group Travel Program Manager
Office of Outdoor Recreation
Cassie Mordini Director
Jessica James Outdoor Recreation Development Specialist
Wisconsin Arts Board
George Tzougros Executive Director
Karen Goeschko Assistant Director
Kaitlyn Berle Folk & Traditional Arts Specialist
Dale Johnson Grants & Information Specialist