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Staff Directory

We are passionate about marketing the unexpected in Wisconsin to position our state as a premier travel destination. It’s that simple. As for the work itself, it’s a careful balance of research, insight, strategy, creativity and return on investment, combined with providing the best possible customer service to our travelers and the industry.

Office of the Secretary

Anne Sayers

Anne Sayers Secretary-designee

Maria Van Hoorn

Maria Van Hoorn Deputy Secretary

Chelsey Bence-staffphoto

Chelsey Bence Executive Staff Assistant

Craig Trost_staffphoto

Craig Trost Director of Communications

Secretary-designee Anne Sayers Bio

Deputy Secretary Maria Van Hoorn Bio

Marketing and Advertising

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Shane Brossard Chief Marketing Officer

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Jess Scholz Brand Strategy Marketing Manager

Jennifer Koppelman Creative Marketing Manager

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Emily Lorenz Associate Marketing Manager

Laura Dierbeck Visual Production Specialist

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Alyssa Dreher Marketing Specialist

Meghan Johns Multimedia Designer

Samantha Krause Content Marketing Writer

Melissa Okus Marketing Coordinator

Courtney Pagnucci Social Media Assistant

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Courtney Rinka Database Marketing Analyst

Communications and Public Relations

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Amanda Weibel Communications Officer

Aron Meudt-Thering Industry Communications Senior Specialist

Logan Wroge Consumer Communications Specialist

Industry and Agency Services

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Shelly Harkins Industry & Agency Services Director

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Jeff Anderson Northeast Regional Tourism Specialist

Linda Anderson-Drogsvold

Linda Anderson-Drogsvold Customer Experience & Project Manager

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Julie Fox Northwest Regional Tourism Specialist

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Andrew Nussbaum Southwest Regional Tourism Specialist

Heidi Schultz

Heidi Schultz Grants Coordinator

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David Spiegelberg Southeast Regional Tourism Specialist

Amy Webber Industry Marketing & Partner Relations Manager

Office of Marketing Services

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Dawn Zanoni Director, Office of Marketing Services

Krista Elias Office of Marketing Services LTE

Anthony Gillitzer Office of Marketing Services LTE

Office of Outdoor Recreation

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Mary Monroe Brown Director, Office of Outdoor Recreation

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Cassie Mordini Community Development & Communications Specialist

Kara Henderlight Technical Program & Partner Specialist

Visit Office of Outdoor Recreation Website

Wisconsin Arts Board

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George Tzougros Executive Director

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Karen Goeschko Assistant Director for Programs & Services

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Kaitlyn Berle Folk & Traditional Arts Specialist

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Dale Johnson Grants & Information Specialist

Visit Wisconsin Arts Board Website