Staff Directory
We are passionate about marketing the unexpected in Wisconsin to position our state as a premier travel destination. It’s that simple. As for the work itself, it’s a careful balance of research, insight, strategy, creativity and return on investment, combined with providing the best possible customer service to our travelers and the industry.
Check out our organization chart.
Office of the Secretary

Anne Sayers Secretary-designee

Maria Van Hoorn Deputy Secretary

Chelsey Bence Executive Staff Assistant

Craig Trost Director of Communications

Mindy Walker Strategic Initiatives Advisor LTE
Marketing and Advertising

Shane Brossard Chief Marketing Officer

Jess Scholz Brand Strategy Marketing Manager

Jennifer Koppelman Creative Marketing Manager

Emily Lorenz Associate Marketing Manager

Andrew Carlson Content Marketing Writer

Alyssa Dreher Marketing Specialist

Hilary Igl Digital Content Specialist

Meghan Johns Multimedia Designer

Courtney Rinka Database Marketing Analyst

Jordan Rodewald Web & Digital Marketing Specialist

John Schmidt Creative Producer
Communications and Public Relations

Amanda Weibel Communications Officer

Aron Meudt-Thering Industry Communications Senior Specialist

Collin Brault LTE Communications Specialist
Industry and Agency Services

Shelly Harkins Industry & Agency Services Director

Jeff Anderson Northeast Regional Tourism Specialist

Linda Anderson-Drogsvold Customer Experience & Project Manager

Julie Fox Northwest Regional Tourism Specialist

Andrew Nussbaum Southwest Regional Tourism Specialist

Heidi Schultz Grants Coordinator

David Spiegelberg Southeast Regional Tourism Specialist
Office of Marketing Services

Dawn Zanoni Director, Office of Marketing Services

Anthony Gillitzer OFFICE OF MARKETING SERVICES LTE
Office of Outdoor Recreation

Mary Monroe Brown Director, Office of Outdoor Recreation

Cassie Mordini Community Development & Communications Specialist

Kara Henderlight Technical Program & Partner Specialist
Wisconsin Arts Board

George Tzougros Executive Director

Karen Goeschko Assistant Director for Programs & Services

Kaitlyn Berle Folk & Traditional Arts Specialist
