Data is a core pillar through which Travel Wisconsin builds its approach to marketing the state as a premier travel destination. We analyze data from local, national and international sources to help inform decisions.
Wisconsin Tourism’s Economic Impact
Tourism is a vital part of Wisconsin’s economy, generating significant economic impact. Each year the Wisconsin Department of Tourism works with Tourism Economics to deliver a detailed look at the economic benefits tourism provides across the state.
Discover the significant economic impact of sports travel in Wisconsin from Tourism Economics. This report includes travelers who attended a tournament, race or other event as a participant or a spectator. Sports tourism includes adult and youth amateur events and collegiate tournaments. It excludes tourism for professional sports and regular season collegiate games.
Learn about the significant impact of group motorcoach travel in Wisconsin. Travel Wisconsin partnered with Tourism Economics to assess the economic impact of motorcoach travel, including the sector's contributions to labor income, jobs and tax revenue.
Learn about the significant impact of meetings and conventions in Wisconsin. Travel Wisconsin partnered with Tourism Economics to assess the economic impact of meetings and conventions, including the sector's contributions to labor income, jobs and tax revenue.
Learn how we’ve taken our data-driven approach to a new level with our industry-leading Propensity to Visit Model. This proprietary model identifies the maximum return on investment opportunity for our advertising using data from leading market research experts Longwoods International and visitation intelligence company Arrivalist.
