Co-op Program

Travel Wisconsin is pleased to continue to offer co-op advertising and public relations opportunities.

The primary objective for the co-op program is to provide strategic and affordable advertising and public relations opportunities to help you engage and attract key audiences to your destination. These programs pool your resources with Travel Wisconsin resources to maximize the value of your dollars and offer opportunities that perhaps would be otherwise budgetarily unattainable. The program also allows you to try new tactics in a guided manner, with the potential for less risk than doing so on your own.

Co-op programs reach across a variety of platforms, including newsletter features, custom emails, sponsored articles, vacation deals, social media, on-air radio broadcasts, paid search, influencer marketing and Arrivalist data. New in 2022, our social media offering will expand into the Instagram platform, allowing you the opportunity to showcase your destination in Travel Wisconsin Instagram ads.

The entire Wisconsin tourism industry can participate in co-op programs — convention and visitor bureaus, chambers of commerce, tourism commissions, lodging properties, attractions, performing arts groups, museums, retail outlets and more. If you’re supporting traveler spending in Wisconsin, you’re likely eligible to participate.

Once signed up for an opportunity, you’ll work with Hiebing,Travel Wisconsin’s advertising agency, or Turner, Travel Wisconsin’s public relations firm.

Questions on co-op marketing opportunities? Contact Co-op Program Supervisor, Sarah Keller (

Questions on co-op PR opportunities? Contact Ashley Cox (


Travel Wisconsin partners with Madden Media to develop a variety of guides throughout the year. These publications provide visitors with content about Wisconsin, our activities and destinations.

2023 Seasonal Magazines
The seasonal magazines delivers the best of Wisconsin content during our key seasons, winter, summer and fall. Each seasonal magazine will be a source of where to go, where to stay and what to do while experiencing their favorite time of year.

2023 Travel Guide
The 2023 Travel Guide is designed to be a resource that readers will find inspiring, visually appealing, and informative – enough to keep on their coffee table and reference often for travel ideas. This year’s guide features inspirational content that shows shared moments of joy and unexpected experiences visitors can create and discover in Wisconsin through engaging editorial and stunning brand photography.

Extranet Partners

Sign up via your extranet/CRM login here. Co-op opportunities are available for registration on the home page as well as under opportunities – marketplace. If you are a DMO partner, please sign up through the extranet.

Tourism Partners without Extranet Login

We have numerous programs available to our tourism industry and you can sign up without access to our extranet. The programs below are open to the entire tourism industry. Once signed up, an extranet login will be created for you for easy access to the programs you’ve signed up for and future sign ups.

Custom Emails
Sponsored Articles
Data Program
Wisconsin Traveler Email
Social Media
Special Offer Email
WTMJ Program
Public Relations Influencer Program
Public Relations Group FAMs
Public Relations Individual FAMs
Public Relations Midwest Broadcast + Media Training
Public Relations Virtual Media Missions