Co-op Program

Want to create buzz for your destination and attract a wider audience without breaking the bank? Discover endless growth potential by taking advantage of Travel Wisconsin's Co-op program, which offers exciting marketing and public relations opportunities. The Co-op is a powerful and cost-effective way for you to promote your destination. Engage and attract key audiences to your destination with these strategic and affordable programs. By pooling your resources with Travel Wisconsin, you can maximize the value of your dollars and access opportunities that might otherwise be unattainable with your budget. The Co-op also provides guided experimentation with new tactics, reducing potential risks. Co-op programs can help you reach your audience across a variety of platforms, including newsletter features, special offers and deals, social media, media familiarization trips and more. So why wait? Let’s collaborate. Join our Co-op and start reaching your audiences! 

Registration for all Co-op opportunities can be found on the Co-op marketplace. After submitting your reservation through the marketplace, a representative from Hiebing, Travel Wisconsin’s marketing agency of record, or TURNER, Travel Wisconsin’s PR agency of record, will reach out with a confirmation email and provide information on next steps. TURNER and Hiebing will be the main points of contact for all Co-op programs.  

Most opportunities are limited and available on a first-come-first-serve basis — so sign up to leverage these Travel Wisconsin resources and secure your spot! Review the sell sheets linked below to see eligibility and specifics for each program. These opportunities are available through December 2024. 

Questions on Co-op offerings? See the contact information located on the sell sheets. 


Registration is open. Log in and sign up on the Co-op marketplace here. Most opportunities are limited and available on a first-come, first-served basis — so sign up early and secure your spot!

If you do not have a Co-op marketplace login, please contact Courtney Rinka at to get set up with an account.


Travel Wisconsin partners with Madden Media to develop a variety of guides throughout the year. These publications provide visitors with inspirational content about Wisconsin, our activities and destinations. Because the timing for the guide sales does not align with our Co-op timing, see below for specific rate cards and deadlines for reserving your space.

2024 Wisconsin Traveler Magazines
Advertorial sales are now open for you to be a part of the 2024 Fall/Winter Wisconsin Traveler magazine! This bi-annual magazine provides insights to the very best seasonal activities throughout the state of Wisconsin and showcases the special seasonal highlights your destination or attraction has to offer. Ads are structured in a similar advertorial-style manner to the Travel Wisconsin Official Travel Guide and allow you to dive deeper into the highlights of your destination or attraction, showcasing your unique seasonal appeal.