Co-op Program


The Travel Wisconsin co-op supports the Wisconsin shared brand promise and helps all of our dollars go further as we drive economic impact. Each year, we evaluate the co-op program to ensure it’s still on brand, aligned with the Travel Wisconsin strategy and provides the greatest possible lift. Travel Wisconsin is pleased to offer a variety of co-op opportunities through December 2023.

The primary objective for the co-op program is to provide strategic and affordable advertising and promotional opportunities to help you engage and attract key audiences to your destination. These programs pool your resources with Travel Wisconsin resources to maximize the value of your dollars and offer opportunities that perhaps would be otherwise budgetarily unattainable. The program also allows you to try new tactics in a guided manner, with the potential for less risk than doing so on your own.

Co-op programs reach across a variety of platforms, including newsletter features, special offers and deals, social media, media familiarization trips and more.

The entire Wisconsin tourism industry can participate in co-op programs — convention and visitor bureaus, chambers of commerce, tourism commissions, lodging properties, attractions, performing arts groups, museums, retail outlets, etc. If you’re supporting traveler spending in Wisconsin, you’re likely eligible to participate.

Once registered for an opportunity through the Travel Wisconsin marketplace, you’ll work with Hiebing, Travel Wisconsin’s advertising agency on marketing programs, or Turner, Travel Wisconsin’s public relations agency on PR programs. 

Questions on co-op offerings? See the contact information located on the sell sheets for each program.


Registration is now open. Most opportunities are limited and available on a first-come-first-serve basis — so sign up early to leverage these Travel Wisconsin resources and secure your spot!

Extranet Partners

Sign up via your extranet/CRM login here. Co-op opportunities are available for registration on the home page as well as under opportunities – marketplace. If you are a DMO partner, please sign up through the extranet.

Tourism Partners without Extranet Login

Partners without an extranet login can register through the links below. Once signed up, an extranet login will be created for you for easy access to the programs you’ve signed up for and future sign ups.

Wisconsin Traveler Email
Social Media Ads
Special Offer Email
Individual FAMs
Social Media Content Creator Program
Travel Wisconsin Media Missions
Midwest Broadcast & Media Training
Wisconsin State Fair Booth
Chicago Travel & Adventure Show
Meetings & Conventions and Sports Trade Shows
Events Out of Home


Travel Wisconsin partners with Madden Media to develop a variety of guides throughout the year. These publications provide visitors with inspirational content about Wisconsin, our activities and destinations. Because the timing for the guide sales does not align with our co-op timing, see below for specific rate cards and deadlines for reserving your space.

2024 Travel Guide
Advertorial sales are now open for you to be a part of the 2024 travel guide! We’re a proud recipient of the 2022 Mercury Award for “Printed Collateral Materials” by the U.S. Travel Association and each year we continue to raise the bar, resulting in a coffee-table-worthy publication travelers reference again and again. Through engaging editorial and stunning brand photography, the guide highlights shared moments of joy and unexpected experiences visitors can discover throughout Wisconsin. Secure your spot in the 2024 travel guide today!

2024 Wisconsin Traveler Magazines
Rate Card coming soon!