Co-op Program

Want to create buzz for your destination and attract your target audience without breaking the bank? Travel Wisconsin's Co-op program offers strategic and cost-effective marketing and public relations opportunities to promote your destination. By pooling your resources with Travel Wisconsin, you can maximize the value of your dollars and access opportunities that might otherwise be unattainable with your budget. The Co-op also provides guided experimentation with new tactics, reducing potential risks. Co-op programs can help you reach your audience across a variety of platforms, including newsletter features, special offers and deals, social media, media familiarization trips and more. So why wait? Let’s collaborate. Join our Co-op and start reaching your audiences!  

Most opportunities are limited and available on a first-come-first-serve basis — so sign up to leverage these Travel Wisconsin resources and secure your spot! Review the sell sheets linked below to see eligibility and specifics for each program.

Jump to:
2026 Co-op Sell Sheet
2026 Co-op Registration + Sign-up
2026 Marketing Co-op Programs
2026 PR Co-op Programs
2026 Group Travel Co-op Programs
Co-op Resources
2025 Co-op Openings

2026 Co-op Offerings

Learn more about the programs offered as part of Travel Wisconsin's 2026 Co-op in the sell sheet.  

2026 Co-op Registration Begins October 2, 2025 at 10 a.m.

2026 Co-op Registration + Sign-up 

To prepare for the 2026 Co-op launch, register for the new Co-op Portal in three easy steps.

• Step 1: Access the Co-op Portal Registration page
• Step 2: Fill in your information and set a password
• Step 3: Click the Sign Up button, and you’re all set!

​Need help getting started? Check out the Co-op Resources for a step-by-step guide for how to navigate Travel Wisconsin’s Co-op Portal.

Already registered? Log-in to the Co-op Portal

Once you are registered in the Co-op Portal, you will be ready to register for specific programs when the Co-op sign-up opens at 10 a.m. on October 2, 2025.

To sign-up for the 2026 Co-op, you’ll navigate to the program you’re interested in, select the season or run date, and request the programs of your choice. After submitting your request, you will receive an email acknowledging your selection. Then, after the sign-up deadline has passed for the program or when the program reaches capacity, our team will review all requests and send an email to inform you if your program request has been accepted or denied based on availability and eligibility. 

Please note program requests are not a contract or a guaranteed spot. Many placements are on a first-come, first-served basis, subject to availability. Participation is subject to approval, and you are not officially signed up for a program until you receive confirmation of approval.

2026 Co-op programs are available through December 2026 or until sold out.

Co-op Contacts

Have questions about Travel Wisconsin Co-op programs? Below are the lead contacts for each program area.