Want to create buzz for your destination and attract your target audience without breaking the bank? Travel Wisconsin's Co-op program offers strategic and cost-effective marketing and public relations opportunities to promote your destination. By pooling your resources with Travel Wisconsin, you can maximize the value of your dollars and access opportunities that might otherwise be unattainable with your budget. The Co-op also provides guided experimentation with new tactics, reducing potential risks. Co-op programs can help you reach your audience across a variety of platforms, including newsletter features, special offers and deals, social media, media familiarization trips and more. So why wait? Let’s collaborate. Join our Co-op and start reaching your audiences!
Most opportunities are limited and available on a first-come-first-serve basis — so sign up to leverage these Travel Wisconsin resources and secure your spot! Review the sell sheets linked below to see eligibility and specifics for each program. These opportunities are available through December 2025.
Registration is open. Sign up for Co-op opportunities by filling out and submitting the reservation form for the programs you are interested in below. After submitting your reservation, you will receive an email acknowledging your submission. Then, a representative from Travel Wisconsin or one of our agencies of record will follow up after the initial acknowledgment email to inform you if your submission has been accepted based on availability and eligibility.
Please note submitting the form is not a contract or a guaranteed spot and placements are on a first-come, first-served basis, subject to availability. Participation is subject to approval and you are not officially signed up for a program until you receive confirmation of approval.
Co-op programs are available through December 2025 or until sold out.
Marketing Co-op Programs
Wisconsin Traveler Email
SOLD OUT!Reserve space in Travel Wisconsin’s most popular email, the Wisconsin Traveler! Showcases your area or business with a photo, text and link to your landing page.
New in 2025, reserve ad space on TravelWisconsin.com's category landing pages! Maximize the visibility of your business or event by featuring it where it matters most to capture the attention of consumers!
The Special Offer Listings are a FREE opportunity to promote your packages, special offers, discounts or promotions to consumers actively seeking travel deals in Wisconsin.
SOLD OUT!Reserve space on the footer of TravelWisconsin.com's home page to promote your destination or attraction. In 2024, footer ads saw an average of 108 thousand impressions per 2-week period!
SOLD OUT! Travel Wisconsin partners with Madden Media to develop a variety of publications throughout the year to provide visitors with inspirational content about Wisconsin, our activities and destinations.
Publicize your special offer to more interested travelers through Travel Wisconsin's monthly Special Offers Email which reaches 63 thousand opt-in subscribers.
CLOSED! Host a social media content creator in your destination to create authentic content that reaches their engaged audience.
Destination Immersion + PR Consult
CLOSED! Host the members of the PR team for an in-person destination immersion to support story ideation that will inform the team’s pitching and media FAM efforts.
Broadcast/Podcast + Media Training
CLOSED! Reach your targeted regional audiences via broadcast or podcast segments that showcase your destination through authentic editorial content! Opportunities vary from radio and podcasts to TV features.
Learn more about the programs being offered as part of Travel Wisconsin's 2025 Co-op and how to sign-up to participate with the how-to guide, and the co-op webinar recording. Find more details about the available programs in the Co-op sell sheet.
