Child jumping off of pier into parent's arms

Wisconsin Council On Tourism

The Wisconsin Council on Tourism advises the Secretary on matters relating to tourism and serves as a sounding board to the agency as it develops and enacts the strategic plan to advance tourism. The council is made up of ex-officio members and members appointed by the Governor.

The 21-member council represents locations throughout the state and a wide range of expertise that includes, but is not limited to, Destination Marketing Organization leaders, tourism business owners, economic development experts, industry thought leaders, legislators and arts leaders.

Individuals interested in being considered for an appointment to the Wisconsin Council on Tourism may start the application process here, by clicking on the Boards and Commissions application.

Agenda and Minutes

Wisconsin Council on Tourism Members

Sayers Square 2025

Anne Sayers Secretary, Wisconsin Department of Tourism

Representative Jill Billings

Representative Jill Billings Wisconsin State Assembly AD 95, La Crosse

Senator Bradley

Senator Julian Bradley Wisconsin State Senate SD 28, Franklin

Deborah Carey

Deborah Carey Founder and President, New Glarus Brewing Company, New Glarus

Dr. Natalie Chin Climate and Tourism Outreach Specialist, University of Wisconsin Sea Grant Institute, Superior

Jill Diehl

Jill Diehl President / CEO, Wisconsin Dells Visitor & Convention Bureau, Inc., Wisconsin Dells

Nathan Gordon

Nathan Gordon Tribal Member, Red Cliff Band of Lake Superior Chippewa, Bayfield

Rep. Chanz Green

Representative Chanz Green Wisconsin State Assembly AD 74, Grand View

Cindy Hoehne

Cindy Hoehne Owner, Rainbow Ridge Farms, Onalaska

Ray Hill

Raynetta "Ray" Hill Executive Director, Historic King Drive Business Improvement District 8, Milwaukee

Sen. Sarah Keyeski

Senator Sarah Keyeski Wisconsin State Senate SD 14, Lodi

Joe Klimczak

Joe Klimczak General Manager, Cave of the Mounds, Blue Mounds

Nic Mink

Nic Mink President, Seven Acre Dairy Company, Paoli

Christian Overland The Ruth and Hartley Barker Director, Wisconsin Historical Society, Madison

Sarah Smith Pancheri

Sarah Pancheri President & CEO, Milwaukee World Festival, Inc., Milwaukee

J Sharpe - new

Jacqui Sharpe Executive Director, Three Lakes Area Visitors Bureau, Three Lakes

Aaron Sherer

Aaron Sherer Executive Director, Paine Art Center and Gardens, Oshkosh

Jesse Simpkins

Jesse Simpkins Vice President of Marketing, St. Croix Rods, Minocqua

Denise Stillman Co-owner/Operator, Parkwood Lodge, Fish Creek

George Tzougros Executive Director, Wisconsin Arts Board, Madison

Ellie Westman Chin

Ellie Westman Chin President & CEO, Destination Madison, Madison