Grant Awards - Fiscal Year 2025
Joint Effort Marketing
April Awards
- Milwaukee International: Canada Travel Initiative, Visit Milwaukee, Destination Marketing - Marketing – $35,000
- Rhinelander Area Destination Branding Campaign - YR 3, Rhinelander Area Chamber of Commerce, Destination Marketing - Marketing – $14,115
- Wisconsin Children's Museums - Destinations for Families Collaboration, Building for Kids, Inc, Destination Marketing - Development – $39,550
- Wisconsin Great River Road, All-American Adventures, Wisconsin Mississippi River Parkway Commission, Destination Marketing - Development – $39,550
- Eau Claire Fall Festival, Visit Eau Claire, Existing Event – $5,115.12
- Happy Holidays at the Harbor - YR2, Port Washington Tourism Council, Inc., Sales Promotion – $10,450
- The 2025 IFSS World Championships on Dryland, Let’s Minocqua, One-Time/One-of-A-Kind – $28,250
- LaCrosseAF - Adventure Festival, LaCrosseAF - Adventure Festival – $38,475
- 2025 Scavenger Games: The Ultimate Citywide Adventure – YR2, East Troy Area Chamber of Commerce, New Event – $5,115.13
- Waaswaaganing Indian Bowl - 75th Year, Waaswaaganing Indian Bowl Living Arts & Culture Center, Existing Event – $29,089.50
- Wisconsin Art Destinations: Visit 3 = Get a T!, Paine Art Center & Gardens, Sales Promotion – $39,550
February Awards
- A Beautiful Experience: The Midwest Grotto Tradition, John Michael Kohler Arts Center, One-Time/One-of-A-Kind – $28,250
- American Power Boat Association Races (APBA), Midstate Events and Services, Inc., New Event – $36,844
- APT Immersion Weekend, American Players Theatre, New Event – $39,075
- ArtBlaze on the Beach, Joy Engine Inc., Existing Event – $17,625
- Cheese Capital Festival – YR3, Plymouth Chamber of Commerce, New Event – $4,000
- Cheese Passport to Green County Swiss-consin - YR 2, Green County Tourism, Sales Promotion – $18,830
- Dairyland Balloon Jubilee, We Love Ballooning Inc., New Event – $10,000
- Jack-O'-Lantern Nights at Racine Zoo - YR3, Racine Zoological Society Inc., New Event – $15,000
- Northland Mardi Gras, Northland Community Club, Existing Event – $7,125
- Rib Mountain Trail Races, Ironbull Inc., Existing Event – $8,380
- Sun Prairie Mural Fest, Sun Prairie Chamber of Commerce, New Event – $20,625
- Tall Ships Sturgeon Bay 2025, Destination Sturgeon Bay, New Event – $38,505
November Awards
- 102nd Annual Snowflake Ski Jump Tournament, Friends of Snowflake Ski Jumping, Inc., Existing Event – $6,750
- Art 64 – YR3, City of Wauwatosa, New Event – $9,100
- The Balloon Adventure – YR2, Santa Cause, Inc., New Event – $30,025
- The Brilliance of the Spanish World: El Greco, Velázquez, Zurbarán Exhibition, Milwaukee Art Museum, One-Time/One-of-A-Kind – $28,250
- Choices of Consequence: Denmark and the Holocaust, Jewish Museum Milwaukee, One-Time/One-of-A-Kind – $15,000
- 2025 Coon Creek Confluence, Coon Creek Community Watershed Council, Existing Event – $15,000
- Door County Plein Air Festival, Peninsula School of Art, Existing Event – $39,550
- Flannelfest 2025, Downtown Janesville Inc., Existing Event – $12,000
- Gridiron Garments, Leigh Yawkey Woodson Art Museum, One-Time/One-of-A-Kind – $27,675
- Jurassic Journey, Friends of the Wehr Nature Center Inc., New Event – $20,000
- Ridges & Rivers Book Festival – YR3, Friends of the Viroqua Public Library, Inc., New Event – $8,437
- Summer Jam, Visit Eau Claire, New Event – $39,550
- Tiffany's Gardens in Glass, Oshkosh Public Museum, One-Time/One-of-A-Kind – $28,250
- Turtle Fest: A Shellabration at Discovery World, Discovery World, New Event – $11,350
- Waterfowl Hunters Expo, Wisconsin Waterfowl Association, Existing Event – $39,250
- The World’s Largest Brat Fest, Brat Fest, Inc., Existing Event – $24,000
September Awards
- Ashland County Brand Development Project, Ashland Area Chamber of Commerce, Destination Marketing - Development – $39,500
- Dodge County Brand Development Project - YR2, Dodge County, Destination Marketing - Marketing – $39,550
- How Do You Winter? - YR2, Visit Eau Claire, Destination Marketing - Marketing – $35,000
- Vilas and Oneida Counties Snowmobile Travel Campaign (Snowmobile Northwoods) - YR2, Let’s Minocqua, Destination Marketing - Marketing – $39,550
August Awards
- Between the Bluffs Frothbite Fest – YR2, Explore La Crosse, Existing Event – $10,000
- Bockfest – YR2, City of West Bend, New Event – $8,750
- Christkindlmarket Door County – YR3, Sister Bay Historical Society, New Event – $8,700
- Haunted Happenings – YR2, The Grand Oshkosh, Existing Event – $20,358.62
- Make Baraboo Your Winter Quarters!, Baraboo Area Chamber of Commerce, Sales Promotion – $10,425
- Skiing Wisconsin First Tracks Friday – YR2, Skiing Wisconsin Inc, Sales Promotion – $24,176
- Snowy Traditions Start in Bayfield – YR2, Bayfield Chamber of Commerce and Visitor Bureau, Sales Promotion – $19,750
- Waupun Ice Fest – YR2, Destination Lake Winnebago, New Event – $19,095
- World's Tallest Glass Tree – YR2, Mack Glass Community, Existing Event – $36,500
Meetings Mean Business
February Awards
- CIES 2027 Annual Conference, Destination Madison – $10,000
- 2025 International Moose Convention, Visit Milwaukee – $30,000
September Awards
- 2027 CCDA National Conference, Destination Madison - $20,000
- 2025 Midwest Honey Bee Expo, Waukesha Pewaukee Convention & Visitors Bureau – $5,500
- REDCap Con, Stevens Point Area Convention and Visitors Bureau – $8,628
- Strength in Service: The Midwest Summit on Resilience and Renewal, Visit Eau Claire – $9,295
Ready, Set, Go!
April Awards
- 2026 Kayak Adventure Series presented by GoPro, Visit Eau Claire – $2,270.60
- USA BMX Northwoods National 2026 Event, Rhinelander Area Chamber of Commerce – $5,000
- USA Cycling Masters and Junior Road National Championships, Racine County Convention & Visitors Bureau – $6,000
February Awards
- American Junior Golf Association Rolex Girls Junior Championship, Stevens Point Area Convention & Visitors Bureau – $5,000
- B.A.S.S. Nation Championship, Explore La Crosse – $10,000
- 2026 US Ski & Snowboard Cross-Country Junior Nationals, Cable Area Chamber of Commerce – $15,000
September Awards
- International Skating Union (ISU) World Cup Speedskating, Visit Milwaukee – $14,195
- Major League Fishing (MLF) Tackle Warehouse Invitationals Championship, Explore La Crosse – $10,000
- National Walleye Tour Qualifying Event, Explore La Crosse – $2,500
- Professional Pickleball Association - Challenger Series, Chippewa Falls Area Chamber of Commerce – $10,000
- Ranger XC Relays presented by Footlocker, Visit Kenosha – $1,000
- USA Fencing 2025 National Championships and July Challenge, Visit Milwaukee - $15,805
- World Axe and Knife Throwing Championships, Fox Cities Convention & Visitors Bureau – $14,806.40
- World Horseshoe Championship Tournament, Wausau/Central Wisconsin Convention & Visitor Bureau – $25,000
Tourist Information Center
January Awards
- Algoma, Algoma Area Chamber of Commerce – $1,000
- Ashland, Friends of the Center – $3,000
- Beloit, Visit Beloit – $7,500
- Door County, Destination Door County – $4,500
- Florence, Friends of the Wild Rivers Interpretive Center - $1,000
- Hayward, Hayward Lakes VCB – $1,000
- Kenosha, Visit Kenosha – $7,500
- La Crosse, Explore La Crosse – $7,500
- Ladysmith, Rusk County Tourism – $500
- Madeline Island, Madeline Island Chamber of Commerce – $3,000
- Marinette, City of Marinette – $6,250
- Milwaukee, Visit Milwaukee – $500
- Minocqua, Let’s Minocqua – $1,000
- Mount Horeb, Mount Horeb Chamber of Commerce – $500
- Platteville, Platteville Chamber of Commerce – $6,250
- Prairie du Chien, Prairie du Chien Chamber of Commerce – $7,500
- Racine, Racine County Convention & Visitors Bureau – $1,000
- St Croix Falls, Polk County Tourism – $5,000
- Stevens Point, Stevens Point Area Convention & Visitors Bureau – $7,500
- Sturgeon Bay, Sturgeon Bay Visitor Center – $500
- Wisconsin Dells, Wisconsin Dells Visitor and Convention Bureau – $7,500
July Awards
- Algoma, Algoma Area Chamber of Commerce – $2,000
- Beloit, Visit Beloit – $7,500
- Door County, Destination Door County – $6,750
- Hayward, Hayward Area Chamber of Commerce – $1,000
- Kenosha, Visit Kenosha – $7,500
- La Crosse, Explore La Crosse – $7,500
- Marinette, City of Marinette – $6,750
- Mount Horeb, Mount Horeb Chamber of Commerce – $2,000
- Platteville, Platteville Chamber of Commerce – $7,500
- Prairie du Chien, Prairie du Chien Chamber of Commerce – $7,500
- Rhinelander, Rhinelander Area Chamber of Commerce – $1,500
- St Croix Falls, Polk County Tourism – $7,250
- Stevens Point, Stevens Point Area Convention & Visitors Bureau – $7,250
- Washburn County, Washburn County Tourism Association – $500
- Wisconsin Dells, Wisconsin Dells Visitor and Convention Bureau – $7,500
Annual Grant Reports
Our grant programs have helped destinations across the state bring their ideas to life. Click on the reports below for a full listing of grant recipients for each fiscal year.
- FY2024 Grant Awards
- FY2023 Grant Awards
- FY2022 Grant Awards
- FY2021 Grant Awards
- FY2020 Grant Awards
- 2020 Tourism Relief to Accelerate Vitality and Economic Lift (TRAVEL) Stimulus Grant Awards
- FY2019 Grant Awards
- FY2018 Grant Awards
- FY2017 Grant Awards
- FY2016 Grant Awards
- FY2015 Grant Awards
- FY2014 Grant Awards
- FY2013 Grant Awards
- FY2012 Grant Awards
- FY2011 Grant Awards