Grant Awards - Fiscal Year 2025

Joint Effort Marketing

April Awards

• Milwaukee International: Canada Travel Initiative, Visit Milwaukee, Destination Marketing - Marketing – $35,000
• Rhinelander Area Destination Branding Campaign - YR 3, Rhinelander Area Chamber of Commerce, Destination Marketing - Marketing – $14,115
• Wisconsin Children's Museums - Destinations for Families Collaboration, Building for Kids, Inc, Destination Marketing - Development – $39,550
• Wisconsin Great River Road, All-American Adventures, Wisconsin Mississippi River Parkway Commission, Destination Marketing - Development – $39,550
• Eau Claire Fall Festival, Visit Eau Claire, Existing Event – $5,115.12
• Happy Holidays at the Harbor - YR2, Port Washington Tourism Council, Inc., Sales Promotion – $10,450
• The 2025 IFSS World Championships on Dryland, Let’s Minocqua, One-Time/One-of-A-Kind – $28,250
• LaCrosseAF - Adventure Festival, LaCrosseAF - Adventure Festival – $38,475
• 2025 Scavenger Games: The Ultimate Citywide Adventure – YR2, East Troy Area Chamber of Commerce, New Event – $5,115.13
• Waaswaaganing Indian Bowl - 75th Year, Waaswaaganing Indian Bowl Living Arts & Culture Center, Existing Event – $29,089.50
• Wisconsin Art Destinations: Visit 3 = Get a T!, Paine Art Center & Gardens, Sales Promotion – $39,550

February Awards

• A Beautiful Experience: The Midwest Grotto Tradition, John Michael Kohler Arts Center, One-Time/One-of-A-Kind – $28,250
• American Power Boat Association Races (APBA), Midstate Events and Services, Inc., New Event – $36,844
• APT Immersion Weekend, American Players Theatre, New Event – $39,075
• ArtBlaze on the Beach, Joy Engine Inc., Existing Event – $17,625
• Cheese Capital Festival – YR3, Plymouth Chamber of Commerce, New Event – $4,000
• Cheese Passport to Green County Swiss-consin - YR 2, Green County Tourism, Sales Promotion – $18,830
• Dairyland Balloon Jubilee, We Love Ballooning Inc., New Event – $10,000
• Jack-O'-Lantern Nights at Racine Zoo - YR3, Racine Zoological Society Inc., New Event – $15,000
• Northland Mardi Gras, Northland Community Club, Existing Event – $7,125
• Rib Mountain Trail Races, Ironbull Inc., Existing Event – $8,380
• Sun Prairie Mural Fest, Sun Prairie Chamber of Commerce, New Event – $20,625
• Tall Ships Sturgeon Bay 2025, Destination Sturgeon Bay, New Event – $38,505

November Awards

• 102^nd Annual Snowflake Ski Jump Tournament, Friends of Snowflake Ski Jumping, Inc., Existing Event – $6,750
• Art 64 – YR3, City of Wauwatosa, New Event – $9,100
• The Balloon Adventure – YR2, Santa Cause, Inc., New Event – $30,025
• The Brilliance of the Spanish World:  El Greco, Velázquez, Zurbarán Exhibition, Milwaukee Art Museum, One-Time/One-of-A-Kind – $28,250
• Choices of Consequence: Denmark and the Holocaust, Jewish Museum Milwaukee, One-Time/One-of-A-Kind – $15,000
• 2025 Coon Creek Confluence, Coon Creek Community Watershed Council, Existing Event –  $15,000
• Door County Plein Air Festival, Peninsula School of Art, Existing Event – $39,550
• Flannelfest 2025, Downtown Janesville Inc., Existing Event – $12,000
• Gridiron Garments, Leigh Yawkey Woodson Art Museum, One-Time/One-of-A-Kind – $27,675
• Jurassic Journey, Friends of the Wehr Nature Center Inc., New Event – $20,000
• Ridges & Rivers Book Festival – YR3, Friends of the Viroqua Public Library, Inc., New Event – $8,437
• Summer Jam, Visit Eau Claire, New Event – $39,550
• Tiffany's Gardens in Glass, Oshkosh Public Museum, One-Time/One-of-A-Kind – $28,250
• Turtle Fest: A Shellabration at Discovery World, Discovery World, New Event – $11,350
• Waterfowl Hunters Expo, Wisconsin Waterfowl Association, Existing Event – $39,250
• The World’s Largest Brat Fest, Brat Fest, Inc., Existing Event – $24,000

September Awards

• Ashland County Brand Development Project, Ashland Area Chamber of Commerce, Destination Marketing - Development – $39,500
• Dodge County Brand Development Project - YR2, Dodge County, Destination Marketing - Marketing –  $39,550
• How Do You Winter? - YR2, Visit Eau Claire, Destination Marketing - Marketing – $35,000
• Vilas and Oneida Counties Snowmobile Travel Campaign (Snowmobile Northwoods) - YR2, Let’s Minocqua, Destination Marketing - Marketing – $39,550

August Awards

• Between the Bluffs Frothbite Fest – YR2, Explore La Crosse, Existing Event – $10,000
• Bockfest – YR2, City of West Bend, New Event – $8,750
• Christkindlmarket Door County – YR3, Sister Bay Historical Society, New Event – $8,700
• Haunted Happenings – YR2, The Grand Oshkosh, Existing Event – $20,358.62
• Make Baraboo Your Winter Quarters!, Baraboo Area Chamber of Commerce, Sales Promotion – $10,425
• Skiing Wisconsin First Tracks Friday – YR2, Skiing Wisconsin Inc, Sales Promotion – $24,176
• Snowy Traditions Start in Bayfield – YR2, Bayfield Chamber of Commerce and Visitor Bureau, Sales Promotion – $19,750
• Waupun Ice Fest – YR2, Destination Lake Winnebago, New Event – $19,095
• World's Tallest Glass Tree – YR2, Mack Glass Community, Existing Event – $36,500

Meetings Mean Business

February Awards

• CIES 2027 Annual Conference, Destination Madison – $10,000
• 2025 International Moose Convention, Visit Milwaukee – $30,000

September Awards

• 2027 CCDA National Conference, Destination Madison - $20,000
• 2025 Midwest Honey Bee Expo, Waukesha Pewaukee Convention & Visitors Bureau – $5,500
• REDCap Con, Stevens Point Area Convention and Visitors Bureau – $8,628
• Strength in Service: The Midwest Summit on Resilience and Renewal, Visit Eau Claire – $9,295

Ready, Set, Go!

April Awards

• 2026 Kayak Adventure Series presented by GoPro, Visit Eau Claire – $2,270.60
• USA BMX Northwoods National 2026 Event, Rhinelander Area Chamber of Commerce – $5,000
• USA Cycling Masters and Junior Road National Championships, Racine County Convention & Visitors Bureau – $6,000

February Awards

• American Junior Golf Association Rolex Girls Junior Championship, Stevens Point Area Convention & Visitors Bureau – $5,000
• B.A.S.S. Nation Championship, Explore La Crosse – $10,000
• 2026 US Ski & Snowboard Cross-Country Junior Nationals, Cable Area Chamber of Commerce – $15,000

September Awards

• International Skating Union (ISU) World Cup Speedskating, Visit Milwaukee – $14,195
• Major League Fishing (MLF) Tackle Warehouse Invitationals Championship, Explore La Crosse –  $10,000
• National Walleye Tour Qualifying Event, Explore La Crosse – $2,500
• Professional Pickleball Association - Challenger Series, Chippewa Falls Area Chamber of Commerce – $10,000
• Ranger XC Relays presented by Footlocker, Visit Kenosha – $1,000
• USA Fencing 2025 National Championships and July Challenge, Visit Milwaukee - $15,805
• World Axe and Knife Throwing Championships, Fox Cities Convention & Visitors Bureau – $14,806.40
• World Horseshoe Championship Tournament, Wausau/Central Wisconsin Convention & Visitor Bureau – $25,000

Tourist Information Center

January Awards

• Algoma, Algoma Area Chamber of Commerce – $1,000
• Ashland, Friends of the Center – $3,000
• Beloit, Visit Beloit – $7,500
• Door County, Destination Door County – $4,500
• Florence, Friends of the Wild Rivers Interpretive Center - $1,000
• Hayward, Hayward Lakes VCB – $1,000
• Kenosha, Visit Kenosha – $7,500
• La Crosse, Explore La Crosse – $7,500
• Ladysmith, Rusk County Tourism – $500
• Madeline Island, Madeline Island Chamber of Commerce – $3,000
• Marinette, City of Marinette – $6,250
• Milwaukee, Visit Milwaukee – $500
• Minocqua, Let’s Minocqua – $1,000
• Mount Horeb, Mount Horeb Chamber of Commerce – $500
• Platteville, Platteville Chamber of Commerce – $6,250
• Prairie du Chien, Prairie du Chien Chamber of Commerce – $7,500
• Racine, Racine County Convention & Visitors Bureau – $1,000
• St Croix Falls, Polk County Tourism – $5,000
• Stevens Point, Stevens Point Area Convention & Visitors Bureau – $7,500
• Sturgeon Bay, Sturgeon Bay Visitor Center – $500
• Wisconsin Dells, Wisconsin Dells Visitor and Convention Bureau – $7,500

July Awards

• Algoma, Algoma Area Chamber of Commerce – $2,000
• Beloit, Visit Beloit – $7,500
• Door County, Destination Door County – $6,750
• Hayward, Hayward Area Chamber of Commerce – $1,000
• Kenosha, Visit Kenosha – $7,500
• La Crosse, Explore La Crosse – $7,500
• Marinette, City of Marinette – $6,750
• Mount Horeb, Mount Horeb Chamber of Commerce – $2,000
• Platteville, Platteville Chamber of Commerce – $7,500
• Prairie du Chien, Prairie du Chien Chamber of Commerce – $7,500
• Rhinelander, Rhinelander Area Chamber of Commerce – $1,500
• St Croix Falls, Polk County Tourism – $7,250
• Stevens Point, Stevens Point Area Convention & Visitors Bureau – $7,250
• Washburn County, Washburn County Tourism Association – $500
• Wisconsin Dells, Wisconsin Dells Visitor and Convention Bureau – $7,500

Annual Grant Reports

Our grant programs have helped destinations across the state bring their ideas to life. Click on the reports below for a full listing of grant recipients for each fiscal year.

• FY2024 Grant Awards
• FY2023 Grant Awards
• FY2022 Grant Awards
• FY2021 Grant Awards
• FY2020 Grant Awards
• 2020 Tourism Relief to Accelerate Vitality and Economic Lift (TRAVEL) Stimulus Grant Awards
• FY2019 Grant Awards
• FY2018 Grant Awards
• FY2017 Grant Awards
• FY2016 Grant Awards
• FY2015 Grant Awards
• FY2014 Grant Awards
• FY2013 Grant Awards
• FY2012 Grant Awards
• FY2011 Grant Awards