Grant Awards - Fiscal Year 2024

Tourist Information Center

January Awards

  • Ashland, Friends of the Center – $3,500
  • Beloit, Visit Beloit – $7,500
  • Door County, Destination Door County – $4,750
  • ​Kenosha, Visit Kenosha – $7,500
  • La Crosse, Explore La Crosse – $7,500
  • Ladysmith, Rusk County Tourism – $1,500
  • Madeline Island, Madeline Island Chamber of Commerce – $2,500
  • Marinette, City of Marinette – $3,500
  • Minocqua, Let’s Minocqua – $5,000
  • Mount Horeb, Mount Horeb Chamber of Commerce – $1,500
  • Platteville, Platteville Chamber of Commerce – $6,000
  • Prairie du Chien, Prairie du Chien Chamber of Commerce – $7,500
  • Racine, Real Racine – $1,500
  • St Croix Falls, Polk County Tourism – $7,500
  • Stevens Point, Stevens Point Area Convention & Visitors Bureau –  $4,751
  • Superior, Richard I Bong Veterans Historical Center – $500
  • Wisconsin Dells, Wisconsin Dells Visitor and Convention Bureau – $7,500

July Awards

  • Ashland, Friends of the Center - $3,765 
  • Beloit, Visit Beloit - $7,500 
  • Boulder Junction, Boulder Junction Chamber of Commerce - $1,500 
  • ​Hayward, Hayward Lakes VCB - $3,000 
  • Kenosha, Visit Kenosha - $7,500 
  • La Crosse, Explore La Crosse -$7,000 
  • Madeline Island, Madeline Island Chamber of Commerce - $2,913 
  • Marinette, City of Marinette - $5,500 
  • Minocqua, Let’s Minocqua - $6,000 
  • Mount Horeb, Mount Horeb Chamber of Commerce - $2,913 
  • Platteville, Platteville Chamber of Commerce - $5,000 
  • Prairie du Chien, Prairie du Chien Chamber of Commerce - $7,500 
  • Racine, Real Racine - $2,913 
  • St Croix Falls, Polk County Tourism - $5,000 
  • Stevens Point, Stevens Point Area Convention & Visitors Bureau - $3,000 
  • Superior, Richard I Bong Veterans Historical Center - $1,995  
  • ​Wisconsin Dells, Wisconsin Dells Visitor and Convention Bureau - $7,000 

Joint Effort Marketing Awards

November Awards

  • The Balloon Adventure, Santa Cause, New Event – $25,000
  • Cheese Capital Festival in Plymouth, WI - YR2, Plymouth Chamber of Commerce, New Event – $7,000
  • City of Festivals Sales Promotion, Visit Milwaukee, Sales Promotion -  $25,000
  • Eau Claire HmongFest – YR2, Visit Eau Claire, New Event – $20,000
  • Eau Claire Jazz Fest – YR2, Visit Eau Claire, Existing Event – $25,000
  • Glass Lakeside Art Show & Sale (GLASS) Arts Festival - YR3, Bergstrom-Mahler Museum of Glass, New Event – $7,000
  • Harry Whitehorse International Wood Sculpture Festival, Friends of San Damiano, New Event – $39,550
  • The Pink Ladies Night – YR2, Barron County Pro Rodeo, Inc., Existing Event – $7,500
  • Ridges & Rivers Book Festival – YR2, Ridges and Rivers Inc., New Event – $16,707
  • Wisconsin Grilled Cheese Championship, Dodgeville Area Chamber of Commerce – $5,000
  • Wisconsin Sand Sculpting Festival, Manitowoc Sunrise Rotary Foundation, Existing Event – $3,898.50

September Awards

  • Dodge County Tourism, Dodge County – DM; Development Option – $39,550
  • How Do You Winter, Visit Eau Claire – DM; Marketing Option – $25,000
  • Oconto County, Who?, Oconto County EDC – DM; Development Option – $9,562.50
  • Oneida County Research: DEAI – YR2, Let’s Minocqua – DM; Marketing Option – $25,000
  • Rhinelander Area Destination Branding Campaign - YR 2, Rhinelander Area Chamber of Commerce – DM; Marketing Option – $39,500
  • Vilas and Oneida Counties Snowmobile Travel Campaign, Let’s Minocqua – DM; Marketing Option – 25,000

August Awards

  • Between the Bluffs Frothbite Fest, Explore La Crosse, Existing Event - $33,000
  • Bockfest, City of West Bend, New Event - $15,000
  • The Book Smugglers: Partisans, Poets and the Race to Save Jewish Treasures from the Nazis, Jewish Museum Milwaukee, OTOK - $15,000
  • Christkindlmarket – YR2, On Boradway, Inc., New Event - $20,000
  • Christkindlmarket Door County - YR2, Sister Bay Historical Society, New Event - $17,025
  • Cultures and Communities Festival, Milwaukee Film, Existing Event - $39,550
  • First Tracks Friday, Skiing Wisconsin Inc, Sales Promotion - $39,500
  • Haunted Happenings, The Grand Oshkosh, Existing Event - $24,356.25
  • Jack-O-Lantern Nights at Racine Zoo – YR2, Racine Zoological Society, New Event - $29,550
  • Murals In Motion, Lake Geneva Business Improvement District, New Event - $10,000
  • Snowy Traditions Start in Bayfield, Bayfield Chamber of Commerce and Visitor Bureau, Sales Promotion - $15,000
  • 25 Million Stitches Exhibition, Wisconsin Museum of Quilts & Fiber Arts, OTOK - $15,000
  • Waupun Ice Fest, Destination Lake Winnebago, New Event - $16,095
  • World's Tallest Glass Tree, Mack Glass Community, Existing Event - $38,839.50

Meetings Mean Business and Ready, Set, Go! Awards  

January Awards

  • MMB - American Peony Society Convention, Beaver Dam Chamber of Commerce – $6,205.62
  • MMB - IJA Festival, Discover Green Bay – $10,250
  • RSG - 2024 American Cornhole Organization La Crosse Major, Explore La Crosse – $2,500
  • RSG - American Pickleball Tour, Explore La Crosse – $3,064.78
  • RSG - Bassmaster B.A.S.S. Nation Qualifier #3, Explore La Crosse – $10,000
  • RSG - Intercollegiate Team and Singles Championships, Discover Green Bay – $5,300
  • RSG - 2024 Official Strongman Games, Madison Area Sports Commission – $10,000
  • RSG - Perfect Game Super 25, Perfect Game Wisconsin Elite, Perfect Game Wisconsin World Series, Visit Beloit – $7,454.03
  • RSG - USA Cycling Para Cycling Road National Championships, Janesville Area Convention & Visitors Bureau – $4,902.50
  • RSG - 2025 US All-Stars Volleyball Championships, Madison Area Sports Commission – $20,000
  • RSG - 2024 U.S. Hickory Open, Visit Kenosha – $4,000
  • RSG - 2024 USA Curling Junior National Championships, Visit Eau Claire – $3,000
  • ​RSG - 2024 US Snowshoe Association National Championship, Visit Eau Claire – $1,500​

September Awards

  • MMB - Connect Marketplace 2024, Visit Milwaukee – $30,000
  • MMB - International Snowmobile Congress, Discover Green Bay – $10,000
  • MMB - Thousand Lakes Region for the National Model Railroads, Visit Eau Claire – $3,153.00
  • RSG - High School World Powerlifting Cup, Discover Green Bay – $5,000
  • RSG - (2025) Oireachtas, Visit Milwaukee – $20,000
  • RSG - US Masters Alpine National Championships, Wausau/Central Wisconsin CVB – Awarded: $30,000

Annual Grant Reports

Our grant programs have helped destinations across the state bring their ideas to life. Click on the reports below for a full listing of grant recipients for each fiscal year.