Grant Awards - Fiscal Year 2024
Tourist Information Center
January Awards
- Ashland, Friends of the Center – $3,500
- Beloit, Visit Beloit – $7,500
- Door County, Destination Door County – $4,750
- Kenosha, Visit Kenosha – $7,500
- La Crosse, Explore La Crosse – $7,500
- Ladysmith, Rusk County Tourism – $1,500
- Madeline Island, Madeline Island Chamber of Commerce – $2,500
- Marinette, City of Marinette – $3,500
- Minocqua, Let’s Minocqua – $5,000
- Mount Horeb, Mount Horeb Chamber of Commerce – $1,500
- Platteville, Platteville Chamber of Commerce – $6,000
- Prairie du Chien, Prairie du Chien Chamber of Commerce – $7,500
- Racine, Real Racine – $1,500
- St Croix Falls, Polk County Tourism – $7,500
- Stevens Point, Stevens Point Area Convention & Visitors Bureau – $4,751
- Superior, Richard I Bong Veterans Historical Center – $500
- Wisconsin Dells, Wisconsin Dells Visitor and Convention Bureau – $7,500
July Awards
- Ashland, Friends of the Center - $3,765
- Beloit, Visit Beloit - $7,500
- Boulder Junction, Boulder Junction Chamber of Commerce - $1,500
- Hayward, Hayward Lakes VCB - $3,000
- Kenosha, Visit Kenosha - $7,500
- La Crosse, Explore La Crosse -$7,000
- Madeline Island, Madeline Island Chamber of Commerce - $2,913
- Marinette, City of Marinette - $5,500
- Minocqua, Let’s Minocqua - $6,000
- Mount Horeb, Mount Horeb Chamber of Commerce - $2,913
- Platteville, Platteville Chamber of Commerce - $5,000
- Prairie du Chien, Prairie du Chien Chamber of Commerce - $7,500
- Racine, Real Racine - $2,913
- St Croix Falls, Polk County Tourism - $5,000
- Stevens Point, Stevens Point Area Convention & Visitors Bureau - $3,000
- Superior, Richard I Bong Veterans Historical Center - $1,995
- Wisconsin Dells, Wisconsin Dells Visitor and Convention Bureau - $7,000
Joint Effort Marketing Awards
November Awards
- The Balloon Adventure, Santa Cause, New Event – $25,000
- Cheese Capital Festival in Plymouth, WI - YR2, Plymouth Chamber of Commerce, New Event – $7,000
- City of Festivals Sales Promotion, Visit Milwaukee, Sales Promotion - $25,000
- Eau Claire HmongFest – YR2, Visit Eau Claire, New Event – $20,000
- Eau Claire Jazz Fest – YR2, Visit Eau Claire, Existing Event – $25,000
- Glass Lakeside Art Show & Sale (GLASS) Arts Festival - YR3, Bergstrom-Mahler Museum of Glass, New Event – $7,000
- Harry Whitehorse International Wood Sculpture Festival, Friends of San Damiano, New Event – $39,550
- The Pink Ladies Night – YR2, Barron County Pro Rodeo, Inc., Existing Event – $7,500
- Ridges & Rivers Book Festival – YR2, Ridges and Rivers Inc., New Event – $16,707
- Wisconsin Grilled Cheese Championship, Dodgeville Area Chamber of Commerce – $5,000
- Wisconsin Sand Sculpting Festival, Manitowoc Sunrise Rotary Foundation, Existing Event – $3,898.50
September Awards
- Dodge County Tourism, Dodge County – DM; Development Option – $39,550
- How Do You Winter, Visit Eau Claire – DM; Marketing Option – $25,000
- Oconto County, Who?, Oconto County EDC – DM; Development Option – $9,562.50
- Oneida County Research: DEAI – YR2, Let’s Minocqua – DM; Marketing Option – $25,000
- Rhinelander Area Destination Branding Campaign - YR 2, Rhinelander Area Chamber of Commerce – DM; Marketing Option – $39,500
- Vilas and Oneida Counties Snowmobile Travel Campaign, Let’s Minocqua – DM; Marketing Option – 25,000
August Awards
- Between the Bluffs Frothbite Fest, Explore La Crosse – Existing Event – $33,000
- Bockfest, City of West Bend – New Event – $15,000
- The Book Smugglers: Partisans, Poets and the Race to Save Jewish Treasures from the Nazis, Jewish Museum Milwaukee, OTOK - $15,000
- Christkindlmarket – YR2, On Boradway, Inc., New Event - $20,000
- Christkindlmarket Door County - YR2, Sister Bay Historical Society, New Event - $17,025
- Cultures and Communities Festival, Milwaukee Film, Existing Event - $39,550
- First Tracks Friday, Skiing Wisconsin Inc, Sales Promotion - $39,500
- Haunted Happenings, The Grand Oshkosh, Existing Event - $24,356.25
- Jack-O-Lantern Nights at Racine Zoo – YR2, Racine Zoological Society, New Event - $29,550
- Murals In Motion, Lake Geneva Business Improvement District, New Event - $10,000
- Snowy Traditions Start in Bayfield, Bayfield Chamber of Commerce and Visitor Bureau, Sales Promotion - $15,000
- 25 Million Stitches Exhibition, Wisconsin Museum of Quilts & Fiber Arts, OTOK - $15,000
- Waupun Ice Fest, Destination Lake Winnebago, New Event - $16,095
- World's Tallest Glass Tree, Mack Glass Community, Existing Event - $38,839.50
April Awards
- Trempealeau County Tourism Marketing Development, Trempealeau County, Destination Marketing – Development Option – $16, 964.46
- Spring 2025 Promoting Polk County Growth Market - YR2, Polk County Tourism Council, Inc., Destination Marketing – Marketing Option – $27,075.00
- Vilas County Demographic Traveler Research and Branding Project YR3, Vilas County Tourism & Publicity, Destination Marketing – Marketing Option – $17,250.00
- Visit Milwaukee Brand Relaunch, Visit Milwaukee, Destination Marketing – Marketing Option – $29,662.50
- Wisconsin Art Museums Destination Marketing - YR3, Paine Art Center & Gardens, Destination Marketing – Marketing Option – $30,000.00
- Blossom of Lights - YR2, Monk Botanical Gardens – Existing Event – $29,662.50
- Blues, Brews, and Barbecues, City of Marinette – Existing Event – $10,125.00
- Elktoberfest – YR3, Elkhart Lake Tourism – New Event – $5,090.25
- Happy Holidays at the Harbor, Port Washington Tourism Council, Inc. – Sales Promotion – $15,609.38
- MOWA: Ho-Chunk Black Ash Basketry Exhibition, Museum of Wisconsin Art – OTOK – $21,187.50
- Ribfest 2024 - YR2, Walworth County Agricultural Society – Existing Event – $29,625.00
- Taste of Madison - YR2, Madison Festivals, Inc. – Existing Event – $14,831.25
Meetings Mean Business and Ready, Set, Go! Awards
January Awards
- MMB - American Peony Society Convention, Beaver Dam Chamber of Commerce – $6,205.62
- MMB - IJA Festival, Discover Green Bay – $10,250
- RSG - 2024 American Cornhole Organization La Crosse Major, Explore La Crosse – $2,500
- RSG - American Pickleball Tour, Explore La Crosse – $3,064.78
- RSG - Bassmaster B.A.S.S. Nation Qualifier #3, Explore La Crosse – $10,000
- RSG - Intercollegiate Team and Singles Championships, Discover Green Bay – $5,300
- RSG - 2024 Official Strongman Games, Madison Area Sports Commission – $10,000
- RSG - Perfect Game Super 25, Perfect Game Wisconsin Elite, Perfect Game Wisconsin World Series, Visit Beloit – $7,454.03
- RSG - USA Cycling Para Cycling Road National Championships, Janesville Area Convention & Visitors Bureau – $4,902.50
- RSG - 2025 US All-Stars Volleyball Championships, Madison Area Sports Commission – $20,000
- RSG - 2024 U.S. Hickory Open, Visit Kenosha – $4,000
- RSG - 2024 USA Curling Junior National Championships, Visit Eau Claire – $3,000
- RSG - 2024 US Snowshoe Association National Championship, Visit Eau Claire – $1,500
September Awards
- MMB - Connect Marketplace 2024, Visit Milwaukee – $30,000
- MMB - International Snowmobile Congress, Discover Green Bay – $10,000
- MMB - Thousand Lakes Region for the National Model Railroads, Visit Eau Claire – $3,153.00
- RSG - High School World Powerlifting Cup, Discover Green Bay – $5,000
- RSG - (2025) Oireachtas, Visit Milwaukee – $20,000
- RSG - US Masters Alpine National Championships, Wausau/Central Wisconsin CVB – Awarded: $30,00
April Awards
- MMB - National Tour Association Travel Exchange – Destination Madison – $10,000
- MMB - National Water Quality Monitoring Council’s Biennial National Monitoring Conference 2025 – Discover Green Bay - $5,000
- RSG - Bassmaster Opens Elite Qualifier (Opens EQ) – Explore La Crosse – $2,170.07
- RSG - 2025 US Women’s Disc Golf Championships 3 – Manitowoc Area Visitor & Convention Bureau – $5,000
- RSG - USA Powerlifting High School Nationals Championships – Fox Cities Visitor & Convention Bureau – $6,500
- RSG - YMCA National Gymnastics Championship & Invitational – Discover Green Bay – $5,000
Annual Grant Reports
Our grant programs have helped destinations across the state bring their ideas to life. Click on the reports below for a full listing of grant recipients for each fiscal year.
- FY2023 Grant Awards
- FY2022 Grant Awards
- FY2021 Grant Awards
- FY2020 Grant Awards
- 2020 Tourism Relief to Accelerate Vitality and Economic Lift (TRAVEL) Stimulus Grant Awards
- FY2019 Grant Awards
- FY2018 Grant Awards
- FY2017 Grant Awards
- FY2016 Grant Awards
- FY2015 Grant Awards
- FY2014 Grant Awards
- FY2013 Grant Awards
- FY2012 Grant Awards
- FY2011 Grant Awards