Statewide Marketing Strategy
Memory makers looking to create shared moments of joy but fearing the forgettable.
Shared Wisconsin Brand Promise
Wisconsin, where the unexpected is ready to be discovered.
The shared Wisconsin Brand Promise is a tangible, authentic benefit that makes Wisconsin a desirable place to visit and it’s a promise that all of us in Wisconsin can stand behind. When we all amplify a unified message, our voice is louder and farther reaching.
- Outdoor adventures abound with our thousands of miles of trails, scenic landscapes and freshwater shoreline.
- Celebratory by nature, we make the most of any occasion with unique events and festivals.
- Our fresh spin on food, drink and dining experiences are steeped in our craft culture.
- A range of accommodations and activities to set the stage for everyone to unwind at their pace.
Marketing & PR Goals
- Elevate the Wisconsin brand and increase positive perceptions of Wisconsin
- Increase brand awareness across target markets
- Connect outdoor recreation to traditional tourism markets of hotels, restaurants, and attractions
- Increase overnight stays and visitor spend
Primary: Adults 35-44 (with kids)
Secondary: Adults 25-34
- Looking for a place that offers a lot of options for the whole crew.
- Wanting a vacation to feel different than the everyday, with something that stands out and doesn’t disappoint.
- Choosing destinations based on a range of intriguing activities, accommodations and budget.
- Looking for something unique or unusual that makes for great memories.
Out of State:
- Cedar Rapids
- Des Moines
- Green Bay
CTV, Pre-roll, TV, Traditional Radio, Online Radio, Display Banners, High Impact Mobile Banners, OOH Billboards, Native, Paid Search, Social Media, Retargeting Banners, Public Relations and Influencers