Welcome Centers               

At each of the six Wisconsin Welcome Centers, located along major roadway entry points to the state, friendly staff greet visitors and share information about destinations throughout the state, resulting in visitors staying longer and coming back sooner. They operate under one uniform brand which ensures that when a visitor walks into a center they experience the same brand that invited them to Wisconsin.   

The Wisconsin Welcome Centers distribute travel guides for Wisconsin destinations, tourism associations, attractions and events at no charge to the industry or visitors. Distributing your guide provides your organization with a FREE way to connect with travelers and inspire them to visit your destination. If you have a guide you would like distributed at a Wisconsin Welcome Center, please contact them directly.    

Wisconsin Welcome Centers are a partnership between Travel Wisconsin, local Destination Marketing Organizations and in some cases the Wisconsin Department of Transportation.  

Wisconsin Welcome Centers

Interstate Locations

Wisconsin Welcome Center- Beloit on I-39/90
Operated by Visit Beloit

Wisconsin Welcome Center - Kenosha on I-94
Operated by Kenosha Area CVB

Wisconsin Welcome Center - La Crosse on I-90
Operated by La Crosse Area CVB

Non-Interstate Locations

Wisconsin Welcome Center - Marinette on US Hwy 41
Operated by City of Marinette

Wisconsin Welcome Center - Platteville near US Hwy 151
Operated by Platteville Area Chamber of Commerce

Wisconsin Welcome Center - Prairie du Chien US Hwy 18
Operated by the Prairie du Chien Area Chamber of Commerce