Tourist Information Center (TIC) Grant Program

The Tourist Information Center (TIC) grant program is open to nonprofit tourism organizations, municipalities or Native American tribes with expenditures associated with operating a regional tourist information center.

Why You Should Apply

• Tourist Information Centers provide valuable information to travelers to drive economic impact.
• An eligible applicant may be reimbursed up to $15,000 per organization per year.
• The grant program will reimburse up to 50% of eligible expenses.
• A straightforward application process focuses on the traveler services your center provides and its positive economic impact on the region and the state.

Guidelines

• Your center must offer visitors the Official Wisconsin Travel Guide and other printed publications from destinations around the state.
• Your center must provide information on cultural, recreational and other tourism businesses in your local region and throughout the state.
• You must have a key location for travelers to stop, have trained staff and track visitors using the center.
• Eligible expenses include staffing costs for the center, wayfinding signage to the center and costs for standard display equipment such as racks or shelving.
• Items that are not eligible for funding include office overhead, publications, printing, advertising, promotional items (i.e. key chains, mugs,), public relations efforts or matching funds for Joint Effort Marketing projects. 
• Eligible expenses for applications due January 1 must be incurred between July 1 and December 31 of the previous calendar year. Eligible expenses for applications due July 1 must be incurred between January 1 and June 30 of that year.

Please see the TIC Grant Guidelines for complete grant requirements. TIC Grant Administrative Code (pdf)

Apply for a TIC grant

To apply for a TIC grant, go to grants.travelwisconsin.com. (Application Preview)

If you’ve never used the electronic grant system, please contact the Grant Manager to set up your organizational account. Watch the How to Use the Grant Portal video for additional instructions. 

TIC Grant Deadlines

Applications are due by 11:59 p.m. on January 1 and July 1 for eligible expenses already incurred.

Guidance

The Tourism Development Specialists and Grant Manager are available to review grant applications before the final submission. To ensure the best TIC grant application possible, we offer feedback and support throughout the entire process. Reach out to us anytime for assistance to take advantage of our expertise.