Explore tourism’s boundless potential at the Wisconsin Governor’s Conference on Tourism (WIGCOT) 2025.
While the Great Lakes and Mississippi River help define Wisconsin’s outline — and offer world-class outdoor playgrounds for visitors — the possibilities within these borders are unbounded. Travelers are unconstrained from the mundane, discovering destinations filled with a variety of unexpected scenery, adventures, tastes, attractions, accommodations, cultural experiences and celebrations.
A similar philosophy of endless potential surges through the Wisconsin tourism industry. Obstacles don’t temper our ambition. Constraints don’t stifle creativity and collaboration. Limitations are an invitation for innovation. Wisconsin tourism professionals employ this philosophy to generate economic impact and champion communities, using data, strategy, artistry and authenticity to push the limits of what’s possible.
You’re invited to WIGCOT 2025 to blaze a trail with us — a trail intersected with paths of possibilities for everyone — because the future for Wisconsin tourism is Boundless.
What is WIGCOT?
The Wisconsin Governor’s Conference on Tourism (WIGCOT) is one of the nation’s leading state tourism conferences, pairing education and networking to uplift Wisconsin’s powerful tourism industry. This renowned annual conference brings together destination marketing organizations, tourism attractions and vendors to put Wisconsin’s tourism industry on the cutting edge of research, trends and tools. Each year, we also celebrate the Governor's Tourism Award winners and nominees.
Whether you want to up your marketing or public relations game, advance your work in welcoming all or promoting outdoor recreation, motivate your team, secure more grants or leverage the value of Travel Wisconsin, WIGCOT provides boundless opportunities for you to become an even more effective tourism leader.
