Wisconsin Governor’s Conference on Tourism

The Wisconsin Governor’s Conference on Tourism (WIGCOT) is one of the nation’s largest state tourism conferences, pairing education and networking to uplift Wisconsin’s powerful tourism industry. This renowned annual conference brings together destination marketing organizations, tourism attractions and vendors to put Wisconsin’s tourism industry on the cutting edge of research, trends and tools. Each year, we also celebrate the Governor's Tourism Award winners and nominees. 

WIGCOT will not only sharpen the tools in your toolbox but reset your entire approach to tourism promotion. Whether you want to advance your work in welcoming all or promoting outdoor recreation, up your marketing or public relations game, motivate your team, secure more grants, or leverage the value of Travel Wisconsin, this conference is a game changer. 

The Art of Tourism

March 10-12 





This year we celebrate the intersection of the arts and tourism under the theme of The Art of Tourism. From the tangible expressions of imagination attracting visitors to the deeper connections of creativity driving the work of place making and place promoting, the conference will embrace the bonds between art and tourism, while celebrating the momentous 50th anniversary of the Wisconsin Arts Board.


Grand Geneva Resort & Spa 
Timber Ridge Lodge and Waterpark 
Group Code: TOURISM 
Call (262) 248-8811 or book online