Wisconsin Governor’s Conference on Tourism

The Wisconsin Governor’s Conference on Tourism (WIGCOT) is one of the nation’s largest state tourism conferences, pairing education and networking to uplift Wisconsin’s powerful tourism industry. This renowned annual conference brings together destination marketing organizations, tourism attractions and vendors to put Wisconsin’s tourism industry on the cutting edge of research, trends and tools. Each year, we also celebrate the Governor's Tourism Award winners and nominees. 

WIGCOT will not only sharpen the tools in your toolbox but reset your entire approach to tourism promotion. Whether you want to advance your work in welcoming all or promoting outdoor recreation, up your marketing or public relations game, motivate your team, secure more grants, or leverage the value of Travel Wisconsin, this conference is a game changer. 

Save the Date

La Crosse Center
March 9-11