Brand Strategy 

A brand is the lasting impression we make with the consumer and the reputation we build. At Travel Wisconsin, we have put enormous emphasis on brand - brand positioning, brand strategy and brand discipline - because it’s how we make sure that our advertising dollars aren’t one and done. When our promotional tactics are grounded in brand, our messages go further and are more likely to engage consumers - helping us get more out of every dollar spent.     

Research and data ground everything we do at Travel Wisconsin. When decision-making is based on data as our source of truth, we have the best chances of driving economic impact to the state of Wisconsin. Learn more about how data informed our shared brand promise, how we reach our target consumers through our statewide marketing strategy and how our brand strategy comes to life in our campaigns.   

View the following video created for you, our industry partners, to get a sense of how video, music and voiceover can come together to create an impression.

Here's to Those Who Wisconsin