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Outdoor recreation is big business in Wisconsin, generating $11.2 billion and supporting almost 97,000 jobs across the state. The Office of Outdoor Recreation is a central hub for Wisconsin’s outdoor industry, drawing connections between manufacturers, retailers, guides, land managers and others to strengthen Wisconsin’s economy and quality of life through outdoor recreation.
With nearly half of the state covered by forests, bordered by two Great Lakes and the mighty Mississippi, crisscrossed by 84,000 miles of river, home to more than 15,000 inland lakes, dotted by rocky outcroppings and alive with abundant wildlife, Wisconsin's natural assets are remarkable. It’s no wonder outdoor recreation is a top reason people visit, relocate to and live in Wisconsin. Outdoor recreation is embedded in the fabric of our state: we build, make, play and live the lifestyle. There is a direct connection between our natural resources, how we enjoy them and the economic health and overall well-being of our state and its residents. The Office of Outdoor Recreation works collaboratively with industry and agency partners to ensure outdoor recreation enriches the life of every Wisconsinite.
Learn more about the Office’s work to support tourism and the outdoor recreation industry and find resources, tools and opportunities to engage in this work. Visit the Office of Outdoor Recreation website.
Sign up for Wisconsin Outside, the monthly E-newsletter for the Office of Outdoor Recreation.