Campaign Toolkit

Our summer campaign, "Here's to Those Who Wisconsin," is underway and there is room under this brand umbrella for everyone.

Download the toolkit below for ideas and resources to leverage the Travel Wisconsin brand idea in your promotions. 

Our strategic plan guides us to both “engage our partners across the state in shared goals and vision” and to “elevate the Wisconsin brand.” We built this toolkit with both imperatives in mind. We hope it serves as a valuable resource to highlight your unique destination while also uplifting the Wisconsin brand.