Industry Partner Economic Impact Toolkit

We know economic impact is important to all of our partners and stakeholders.

Downloadable resources are available to help tell the story of economic impact in your area:

  • Talking Points: These talking points summarize key Wisconsin tourism economic impact messages.
  • Customizable Infographic: This infographic is customizable for your county-level economic impact data. To customize, type your county name and local numbers in the text boxes provided. To flatten the text boxes once you are done editing, go to print > save as a pdf.
  • Press Release Template: Use this template to inform local media of your local numbers.
  • Sample Media Pitch: Use this template to pitch your local story to media.
  • County-by-County Data: This spreadsheet shows a breakdown of the economic impact for all 72 counties.
  • Slide deck from Tourism Economics: This report contains more detailed data.

Success is a total team effort with Wisconsin tourism partners all focused on promoting what makes Wisconsin the perfect place to make travel memories. Here’s to celebrating a record-breaking year!