Industry Partner Economic Impact Toolkit

We know economic impact is important to all of our partners and your stakeholders.

Downloadable resources are available to help tell the story of economic impact in your area:

• Talking points: These talking points summarize key Wisconsin tourism economic impact messages.
• Customizable infographic: This infographic is customizable for your county-level economic impact data. To customize, type your county name and local numbers in the text boxes provided. To flatten the text boxes once you are done editing, go to print > save as a pdf.
• Press release template: Use this template to inform local media of your local numbers.
• Stakeholder letter template: Customize this template to stay connected to your key stakeholders.
• County by county spreadsheet: This spreadsheet shows a breakdown of the economic impact for all 72 counties.
• Slide deck from Tourism Economics: This slide deck contains more detailed data.

Recovery is a total team effort with Wisconsin tourism partners all focused on promoting what makes Wisconsin great. Here’s to celebrating a year of recovery and continuing to build on this momentum in 2022!