Travel Wisconsin's Foodie Pass

Travel Wisconsin’s Foodie Pass is a free digital pass designed to encourage visitors to explore the state’s rich culinary offerings. By signing up, consumers can unlock exclusive deals across Wisconsin including James Beard Award-winning and nominated restaurants, iconic Wisconsin supper clubs, craft breweries and other local culinary gems.

Our Strategy

The Travel Wisconsin's Foodie Pass creates a dynamic and engaging platform that encourages visitors to explore Wisconsin’s rich culinary landscape. Building off of the culinary spotlight from the Wisconsin season of Bravo's Top Chef and by partnering with locations across the state, we incentivize visitors to discover delicious and unexpected spots.

The curated, digital pass inspires visitors by highlighting only-in-Wisconsin food and drink experiences. It serves as a tool to engage and educate travelers with details about delicious offerings, prompting them to craft their own itineraries to explore the state. As travelers sign up for the pass, they will also be invited to opt-in to receive more communication from Travel Wisconsin, growing our subscriber list and providing long-term opportunities to continue to engage this audience hungry to explore Wisconsin. Through collaborative partnerships with local businesses and industry partners, the pass can reach wider audiences and reinforce Wisconsin as a top destination for statewide culinary adventures.

About Bandwango

Bandwango is a destination marketing platform that enables the creation and management of digital passport programs. Travel Wisconsin partnered with Bandwango to highlight tasty culinary gems across the state. Their platform offers a unique way to showcase can’t-miss stops by providing exclusive discounts and offers to users. The mobile-friendly pass technology empowers users to explore and experience local businesses to drive visitation and create positive economic impact across the state.

How it works

Pass Timeline

Travel Wisconsin's Foodie Pass will be live from June 26, 2024 through June 4, 2025.

Industry Resources

Together, we are on a delicious mission to showcase the unexpected food and drink offerings across Wisconsin. Your participation and promotional muscle are invaluable to the success of the promotion. Help extend the reach, encourage sign-ups, and inspire visitors to follow their fork or glass to delicious only-in-Wisconsin adventures. 

Promotional Resources

Expand the reach and help promote Travel Wisconsin's Foodie Pass, using the promotional materials below.

• Travel Wisconsin's Foodie Pass Poster
  • Download Option 1
  • Download Option 2
• Travel Wisconsin's Foodie Pass Logo
  • Download Logo
• Travel Wisconsin's Foodie Pass Graphic
  • Download Graphic
• Travel Wisconsin's Foodie Pass Trackable Link
  • https://bit.ly/3XyjXCx
• Travel Wisconsin's Foodie Pass Redemption Instructions
  • ​Download Pass Instructions
     

Help Promote Travel Wisconsin's Foodie Pass

• Share the landing page - Spread the word and share the pass landing page, using the trackable link included above.
• Share on social media - Actively share details about the pass on your own channels and encourage sign-ups. Highlight exclusive offers and prizes, using #TravelWI and linking to the trackable link above. 
• Extend the reach through email - Consider sharing the pass with relevant audiences through email, by including the shared graphic or logo linking to the landing page, using the trackable link above.
• Include a link on your website - Promote the pass on your website to help maximize reach, using the trackable link above. 
• Leverage shared resources - Display promotional materials in your business or visitor center to inform and encourage participation with the pass. 
• Extend the reach through paid promotion - Incorporate the promotion into your paid campaigns to leverage the campaign and drive interest to your business or destination.