Secretary-designee Anne Sayers
Like many, Secretary-designee Anne Sayers began her career in hospitality, serving up food and beverages in a hotel and coffeeshops. Those early experiences have forever shaped her appreciation of frontline hospitality workers and her commitment to the tourism industry as a whole. Today, Sayers is an experienced organizational administrator and marketing professional who has served in leadership roles with a variety of nonprofit organizations at the state, national and international level for more than two decades.
Sayers was named Secretary-designee of the Wisconsin Department of Tourism in September 2021 after serving as Acting Secretary since December 2020 and Deputy Secretary since 2019. Tourism combines her love for marketing, organizational management and all things Wisconsin. In her two years as Deputy Secretary, Sayers drew upon her experience championing Wisconsin’s natural resources by leading the creation of the Office of Outdoor Recreation. Additionally, Sayers established an industry-engaged strategic plan, reoriented the Department’s advisory committees and restructured the operational processes of the Department to enable talent attraction, production excellence and goal attainment.
In addition to marketing and communications, Sayers’ strength is keeping organizations on mission, on budget and on brand, which led her to start her own consulting firm, Oh, Hello LLC. She has authored an award-winning annual report, managed a million-dollar social media campaign, been a national spokesperson for the Great Lakes and even helped design a “Muppet” with The Jim Henson Company. In January of 2021, Sayers was recognized as one of the “Top 25 Most Extraordinary Minds in Sales, Marketing and Revenue Optimization” by the Hospitality Sales and Marketing Association International.
Sayers holds degrees in International Relations and Geography as well as a Certificate of Environmental Studies from the University of Wisconsin – Madison. She sits on the Board of Directors for Taliesin Preservation, UW-Madison’s Nelson Institute and Wisconsin State Fair Park. She and her family live in Cross Plains where they spend their free time enjoying local restaurants, hiking public trails and supporting independent music.