Wisconsin Culinary Media Kit

Wisconsin is a destination you must taste to believe. Our fresh spin on food, drink and dining experiences is steeped in our craft culture. Rooted in the past and continuously inspired by the present, Wisconsin’s chefs, farmers and culinary makers embrace defining tastes of the state, from Indigenous ingredients and beer to cranberries, cheese and cherries. Here, you’ll discover resources to understand and share Wisconsin’s culinary story.  

Fact Sheets

Go beyond surface-level information for a deeper dive into the heritage behind and experiences of iconic Wisconsin culinary traditions. 

• Culinary Fact Sheet: Discover the diverse and unique flavors of Wisconsin. 
• Cheese Fact Sheet: Learn why Wisconsin is The State of Cheese. 
• Supper Club Fact Sheet: Find out about the time-honored dining tradition. 
• Harvest Fact Sheet: Participate in harvest season, from cranberries to ginseng.
• Culinary Trails Fact Sheet: Map out destinations to taste your way through Wisconsin. 
• ​Sample Itinerary: Be inspired to travel by fork with this three-day, culinary itinerary. 
   

Image and Video Assets

Help your audience see how ingredients come together for unforgettable flavor in Wisconsin by browsing collections of image and video assets available for use by media. 

• Photos: Culinary imagery from across the state, including Milwaukee, Madison and Door County.
• ​Video: B-roll of the places, people and palate pleasers defining Wisconsin. 

To discover more culinary stories, ideas and recommendations, Travel Wisconsin is available for interviews.