MADISON, Wis. (May 2, 2022) – Travel Wisconsin joins tourism groups around the country during National Travel and Tourism Week (NTTW) to celebrate this year’s theme, “Future of Travel,” and the industry’s role in fostering vibrant communities, driving innovation, facilitating recovery and powering the U.S. economy.

“Wisconsin has something special to offer travelers in every corner of our state and tourism has long been a critical driver of our state’s economy,” said Wisconsin Governor Tony Evers. “I’ve directed more than $200 million in tourism and entertainment industry recovery funds because investing in tourism means investing in Wisconsin’s recovery and a bright future.”

With the summer 2022 campaign already underway, Travel Wisconsin is ready to help travelers experience shared moments of joy in a way that is unique to Wisconsin.

“2022 is expected to be a huge year for tourism’s recovery and Wisconsin is ready to help travelers enjoy quality time with friends and family,” said Tourism Secretary-designee Anne Sayers. “The future of travel in Wisconsin means more days playing in cities with lakes in their backyards, sun-kissed supper club evenings and wishing the perfect vacation would never end.”

NTTW is the annual celebration of the contributions of the U.S. travel industry, taking place the first full week in May. NTTW was created by Congress in 1983 to elevate the economic power of travel in the U.S. The 39th annual NTTW (May 1-7) arrives as the industry looks ahead to future growth and success following the challenges of the past two years. Visit to learn more about National Travel and Tourism Week.

Governor Tony Evers, Tourism Secretary-designee Anne Sayers and Deputy Secretary Maria Van Hoorn will be joining NTTW celebrations with local and regional tourism partners throughout the state this week.

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About Travel Wisconsin
Travel Wisconsin is the official destination marketing organization for the State of Wisconsin operating under the Wisconsin Department of Tourism. We work to market the state as a premier travel destination while generating greater economic impact for Wisconsin through tourism. Learn more at