2026 WIGCOT Agenda

Construction is underway on the 2026 WIGCOT agenda. Check back for more updates as we continue to build the agenda out.

Sunday, March 15

2 p.m - 7 p.m.: Registration Open

3:30 p.m - 5:30 p.m. Roundtables: Learn about Travel Wisconsin Resources

6 p.m.– 9 p.m.: Opening Reception

6:30 a.m – 7:30 a.m.: Sunrise Fun Run/Walk

7:00 a.m. – 5:30 p.m.: Registration Open

8 a.m. – 10 a.m.: Breakfast and Welcome Remarks, followed by Keynote Speaker

10:30 a.m. – 11:20 a.m.: Concurrent Breakout Sessions

11:30 a.m. – 12:20 p.m.: Concurrent Breakout Sessions

12:30 p.m. – 2:30 p.m.: Lunch followed by Secretary's Address

3:00 p.m. – 5:30 p.m.: Marketplace & Networking Hub

Open night to dine around Milwaukee

7 a.m. – 5:30 p.m.: Registration Open

8 a.m. – 10 a.m.: Governor’s Tourism Award Nominee Breakfast, followed by Keynote Speaker

10:30 a.m. – 11:20 a.m.: Concurrent Breakout Sessions

11:30 a.m. – 1:30 p.m: Lunch followed by General Session

2 p.m. – 3:30 p.m.: Peer-to-Peer Roundtable Sessions

4:30 p.m. – 6 p.m.: Dinner Reception/Happy Hour

6 p.m. – 9 p.m.: Governor’s Tourism Awards Dinner

9 p.m.: Post Event Celebration