MADISON, Wis. (Sept. 8, 2022) – The Wisconsin Office of Outdoor Recreation has partnered with the Wisconsin Bike Fed to host the state’s first-ever conference focused on the links between cycling, outdoor recreation and individual and community well-being. The 2022 Wisconsin Healthy Communities Summit will be held Sept. 29-30 in Madison, Wisconsin.

“We know that outdoor recreation is one of the top drivers of travel in Wisconsin,” said Secretary-designee Anne Sayers, “But it is also a major asset to communities that improves quality of life. The Office of Outdoor Recreation is our resource for scaffolding the outdoor industry from all angles to ensure our communities continue to be destinations for outdoor adventure.”

The summit will bring together professionals from the outdoor recreation industry and the health field to understand the links between outdoor activities and well-being, as well as ways to plan, build and maintain healthy communities through outdoor recreation.

“As the hub for the outdoor industry, it is our mission to unite the diverse outdoor sector and facilitate connections and opportunities that uplift the industry,” said Mary Monroe Brown, Director of the Wisconsin Office of Outdoor Recreation. “The outdoor industry has long understood the benefits of time spent outside, and the conference will shine a light on many of those examples.”

Over the course of the two-day Summit, attendees will hear keynotes from acclaimed ultra-cyclist Alexandera Houchin, Trek Bicycles President & CEO John Burke and Dane County Executive Joe Parisi. The full schedule includes dozens of innovators in the tourism, nonprofit, health and public sectors leveraging bicycling and outdoor recreation for healthier communities. See the full lineup here.

Attendees will also be able to delve deep into topics through panel discussions and a workshop. Each day will wrap with the opportunity to take part in a recreational activity outdoors and join others for a social gathering.

Find more information and purchase tickets to attend the Wisconsin Healthy Communities Summit as a guest or a vendor here.

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About the Wisconsin Department of Tourism
The mission of the Wisconsin Department of Tourism is to inspire travelers to visit Wisconsin. Because we believe in the power of exploration and travel, we work to market the state as a premier travel destination. By executing industry-leading marketing programs and establishing strategic partnerships, the Department plays a significant role in generating greater economic impact for Wisconsin through tourism. Learn more at industry.travelwisconsin.com.

About the Wisconsin Office of Outdoor Recreation

The Wisconsin Office of Outdoor Recreation uplifts the state’s outdoor recreation industry and its partners for the economic health and overall well-being of the state and its residents. In recognition of the significance outdoor recreation has to Wisconsin’s tourism product, the Office was established within the Department of Tourism to serve the broader industry, including outdoor recreation businesses, manufacturers, guides and nonprofits. Learn more at outdoorrecreation.wi.gov.

About the Wisconsin Bike Fed
The Bicycle Federation of Wisconsin Educational Foundation, Inc. (AKA Wisconsin Bike Fed) is a 501(c)3 nonprofit organization that cultivates, motivates and unites residents, communities, businesses and political leaders to move bicycling forward in Wisconsin through education, legislation and involvement. The Wisconsin Bike Fed is the only statewide organization that advocates for better bicycling for everyone who rides a bike in Wisconsin. Learn more at wisconsinbikefed.org.