Co-op Program

Want to create buzz for your destination and attract your target audience without breaking the bank? Travel Wisconsin's Co-op program offers strategic and cost-effective marketing and public relations opportunities to promote your destination. By pooling your resources with Travel Wisconsin, you can maximize the value of your dollars and access opportunities that might otherwise be unattainable with your budget. The Co-op also provides guided experimentation with new tactics, reducing potential risks. Co-op programs can help you reach your audience across a variety of platforms, including newsletter features, special offers and deals, social media, media familiarization trips and more. So why wait? Let’s collaborate. Join our Co-op and start reaching your audiences!

Most opportunities are limited and available on a first-come-first-serve basis — so sign up to leverage these Travel Wisconsin resources and secure your spot! Review the sell sheets linked below to see eligibility and specifics for each program.

2026 Sell Sheet

Co-op Portal Sign-up

Co-op Resources

2026 Marketing Programs

2026 PR Programs

2026 Group Travel Programs

2026 Co-op Offerings

Learn more about the programs offered as part of Travel Wisconsin's 2026 Co-op in the sell sheet.

View the 2026 Co-op Sell Sheets

2026 Co-op Registration + Sign-up

Register for the Co-op Portal in three easy steps.

Step 1: Access the Co-op Portal Registration page
Step 2: Fill in your information and set a password
Step 3: Click the Sign Up button, and you’re all set!

Need help getting started? Check out the Co-op Resources for a step-by-step guide for how to navigate Travel Wisconsin’s Co-op Portal.

Already registered? Log-in to the Co-op Portal

To sign-up for the 2026 Co-op, you’ll navigate to the program you’re interested in, select the season or run date, and request the programs of your choice. After submitting your request, you will receive an email acknowledging your selection. Then, after the sign-up deadline has passed for the program or when the program reaches capacity, our team will review all requests and send an email to inform you if your program request has been accepted or denied based on availability and eligibility.

Please note program requests are not a contract or a guaranteed spot. Many placements are on a first-come, first-served basis, subject to availability. Participation is subject to approval, and you are not officially signed up for a program until you receive confirmation of approval.

2026 Co-op programs are available through December 2026 or until sold out.

FREE Special Offers Listings

The Special Offer Listings are a FREE opportunity to promote your packages, special offers, discounts or promotions to consumers actively seeking travel deals in Wisconsin.

Request a Special Offer Listing

Star Tribune Geo Fence Display

NEW in 2026! Leverage digital co-branded placements with Travel Wisconsin, offering an exclusive rate available only to our industry partners, to build awareness and drive traffic to your destination.

Request a Star Tribune Placement

ADARA Online Display

NEW in 2026! Build awareness and excitement for your destination through this co-branded digital campaign with Travel Wisconsin, offering an exclusive rate available only to our industry partners.

Request an ADARA Placement

Travel Wisconsin's Official Travel Guide

Make your destination, tourism business or event stand out by advertising in Travel Wisconsin’s Official Travel Guide, our flagship publication and key resource for travelers!

2026 Wisconsin Travel Guide Rate Card

Public Relations Co-op Programs

Social Media Content Creators

Host a social media content creator in your destination to create authentic content that reaches their engaged social media audience.

Request a Content Creator Program

Destination Immersion + PR Consult

Host members of our PR team for an in-person immersion to support story ideation to inform the team’s pitching and media FAM efforts.

Request a Destination Immersion

Broadcast + Media Training

Reach your targeted regional audiences via broadcast segments that showcase your destination through authentic editorial content.

Request a Broadcast Program

Individual Familiarization Trip (FAM)

Host a journalist in your destination with the goal of earned media coverage.

Request an Individual FAM

Deskside Appointments + Virtual Immersion

Engage directly with top-tier media in Denver and New York! During this time, you can share story ideas, updates and news from your destination.

Request a Deskside Appointment

Group Travel Co-op Programs

Meetings Tradeshow Activation

NEW in 2026! Collaborate with Meet in Wisconsin to create awareness for your destination and generate leads as part of a booth presence and activation at key industry tradeshows.

Request a Meetings Tradeshow Activation

TEAMS Conference + EXPO Activation

NEW in 2026! Collaborate with Sports in Wisconsin to create awareness for your destination and generate leads as part of a booth presence and activation at TEAMS.

Request a TEAMS Activation

How-To: Sign up for the 2026 Co-op

Get step-by-step instructions for how to navigate the 2026 Co-op sign-up process.

Instructions

Co-op Contacts

Have questions about Travel Wisconsin Co-op programs? Below are the lead contacts for each program area.

Marketing Co-op Laughlin Constable Co-op Team Email	Public Relations Co-op Shannon Crosby, TURNER PR Email
Office of Group Travel Co-op Sara Brish, Travel Wisconsin 608-266-8773 \| Email	Wisconsin Travel Guide Tricia Wisbrock, Madden Media 314-914-7916 \| Email

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