Co-op Program
Co-op Program
Travel Wisconsin's Co-op programs offer strategic and cost-effective marketing, public relations and group travel opportunities to promote your destination.
Benefits of Co-op
Build Buzz
Create buzz for your destination with high-impact opportunities.
Maximize your dollars
Pool your resources with Travel Wisconsin to maximize the value of your dollars.
Reach Your Audience
Diverse promotion channels help you connect with key audiences.
Leverage Expert Guidance
Lean on our expertise to access pre-vetted opportunities.
Don't Break the Bank
Co-op offers strategic and cost-effective programs.
Try Something New
Guided experimentation with new tactics allows you to test new programs or audiences.
Co-op Offerings
FREE Special Offers Listings
The Special Offer Listings are a FREE opportunity to promote your packages, special offers, discounts or promotions to consumers actively seeking travel deals in Wisconsin.
FREE
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Star Tribune Geo Fence Display
NEW in 2026! Leverage digital co-branded placements with Travel Wisconsin, offering an exclusive rate available only to our industry partners, to build awareness and drive traffic to your destination.
Varies
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ADARA Online Display
NEW in 2026! Build awareness and excitement for your destination through this co-branded digital campaign with Travel Wisconsin, offering an exclusive rate available only to our industry partners.
Varies
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Travel Wisconsin's Official Travel Guide
Make your destination, tourism business or event stand out by advertising in Travel Wisconsin’s Official Travel Guide, our flagship publication and key resource for travelers!
Varies
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Social Media Content Creators
Host a social media content creator in your destination to create authentic content that reaches their engaged social media audience.
Varies
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Destination Immersion + PR Consult
Host members of our PR team for an in-person immersion to support story ideation to inform the team’s pitching and media FAM efforts.
$3,000
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Broadcast + Media Training
Reach your targeted regional audiences via broadcast segments that showcase your destination through authentic editorial content.
Varies
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Individual Familiarization Trip (FAM)
Host a journalist in your destination with the goal of earned media coverage.
$2,500
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Deskside Appointments + Virtual Immersion
Engage directly with top-tier media in Denver and New York! During this time, you can share story ideas, updates and news from your destination.
Varies
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Meetings Tradeshow Activation
NEW in 2026! Collaborate with Meet in Wisconsin to create awareness for your destination and generate leads as part of a booth presence and activation at key industry tradeshows.
$2,500
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TEAMS Conference + EXPO Activation
NEW in 2026! Collaborate with Sports in Wisconsin to create awareness for your destination and generate leads as part of a booth presence and activation at TEAMS.
$2,500
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How-To: Sign up for the 2026 Co-op
Co-op Contacts
Have questions about Travel Wisconsin Co-op programs? Contact each department for more information.