Co-op Program
Co-op Program
Travel Wisconsin's Co-op programs offer strategic and cost-effective marketing, public relations and group travel opportunities to promote your destination.
Benefits of Co-op
Maximize Your Dollars
Access preferred pricing and collaborative investment opportunities, making your dollars go farther.
Build Buzz Through Brand Partnership
Tap into the power of the Travel Wisconsin brand to increase visibility and inspire visitation to your destination.
Reach Engaged Travelers
Diverse promotion channels help you connect with key audiences.
Leverage Expert Guidance
Lean on our expertise to access pre-vetted opportunities.
Don't Break the Bank
Co-op offers strategic and cost-effective programs.
Try Something New
Participate in programs that may not be practical or accessible to execute on your own.
Co-op Offerings
Sojern
Reach travelers through targeted digital advertising powered by Sojern’s real-time travel data and AI-driven audience targeting. Five flexible opportunities offer sophisticated travel audiences, campaign expertise and added value.
Varies
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Minnesota Star Tribune Display
Build awareness and drive traffic to your destination through co-branded digital advertising, available at an exclusive industry partner rate and additional added value.
Varies
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Expedia
Maximize your destination marketing and drive bookings with Travel Wisconsin and Expedia’s Summer 2027 Co-op. Two flexible tiers combine targeted advertising, custom landing pages and an additional Travel Wisconsin investment to extend your marketing reach and drive bookings.
Varies
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Travel Wisconsin's Official Travel Guide
Make your destination, tourism business or event stand out by advertising in Travel Wisconsin’s Official Travel Guide, our flagship publication and key resource for travelers!
Varies
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FREE Special Offers Listings
The Special Offer Listings are a FREE opportunity to promote your packages, special offers, discounts or promotions to consumers actively seeking travel deals in Wisconsin.
FREE
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Social Media Content Creators
Host a social media content creator in your destination to create authentic content that reaches their engaged social media audience.
Varies
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Destination Immersion + PR Consult
Host members of our PR team for an in-person immersion to support story ideation to inform the team’s pitching and media FAM efforts.
$3,000
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Broadcast + Media Training
Reach your targeted regional audiences via broadcast segments that showcase your destination through authentic editorial content.
Varies
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Individual Familiarization Trip (FAM)
Host a journalist in your destination with the goal of earned media coverage.
$2,500
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Virtual Destination Immersion + PR Consult
Present virtually to Travel Wisconsin's pitching team to share key updates and strengthen future media opportunities for your destination.
$950
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Deskside Appointments + Virtual Immersion
Engage directly with top-tier media in Denver, New York and Chicago! Share story ideas, updates and news from your destination.
Varies
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Chicago Media Bundle
Maximize the value of your investment by bundling the Chicago deskside and Chicago broadcast opportunity to receive a discounted price.
$14,500 | SEE DETAILS
Meetings Tradeshow Activation
Promote your destination within Travel Wisconsin's professionally designed booth, connect with qualified meeting planners, generate new leads and help showcase Wisconsin as a premier meetings destination.
Varies
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TEAMS Conference + EXPO Activation
Promote your destination alongside Sports Wisconsin at TEAMS '27. Connect with influential sports event organizers, generate qualified leads and help position Wisconsin as a premier destination for sporting events.
$2,500
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Getting Started
Co-op Contacts
Have questions about Travel Wisconsin Co-op programs? Contact each department for more information.
