MADISON, Wis. – The Wisconsin Department of Tourism is recruiting a Director to lead the newly established Office of Outdoor Recreation within the Wisconsin Department of Tourism.  

Applications will be accepted through Wednesday, August 28, 2019. View the position description for the Director of the Office of Outdoor Recreation here:

The director is responsible for building upon and executing the vision and mission of the Office of Outdoor Recreation. As agency lead, the director will develop processes and structures for the new office, support and foster the growth of Wisconsin businesses and jobs that provide outdoor industry products and services, establish strong business relationships with industry stakeholders, and direct the work activities of program staff.

Outdoor recreation is the #1 reported marketable reason for visiting Wisconsin and generates $17.9 billion in consumer spending and 168,000 jobs each year. The Office of Outdoor Recreation will leverage Wisconsin’s rich outdoor heritage and abundant natural resources to support, uplift, and build Wisconsin’s outdoor recreation industry as a primary driver of tourism.

The office will align key state government agencies, nonprofit organizations, and the public and private sector to drive tourism visitation, create jobs and grow local economies, unite communities and promote healthy lifestyles, and ensure access to healthy public lands and waters.

About the Wisconsin Department of Tourism
The mission of the Wisconsin Department of Tourism is to market the state as the Midwest's premier travel destination for fun by executing industry-leading marketing programs and establishing strategic partnerships. The Department plays a significant role in generating greater economic impact and jobs for Wisconsin. The portal for traveler information can be found at