MADISON, Wis. – In celebration of National Travel & Tourism Week, (NTTW), Tourism Secretary-designee Meaney and Deputy Secretary Sayers will travel across the state to promote Wisconsin tourism’s latest economic impact research, to be unveiled on Monday, May 6.

National Travel and Tourism Week (NTTW) is the annual salute to travel in America. During the first full week in May, communities nationwide unite around a common theme to showcase travel’s contributions to the economy and American jobs.

This year’s theme celebrates why “Travel Matters.” Each day, the travel industry will spotlight a different way travel matters to American jobs, economic growth and personal well-being. The full list of events open to the media are listed below:


Monday, May 6: Travel Matters for New Experiences

Secretary-designee Sara Meaney joined by Governor Evers

10:30-11:15 AM         Hike at Rib Mountain State Park

                                   4200 Park Rd., Wausau, WI 54401

12:15-1:00 PM           Tour of Great Northern Distilling        

                                   1740 Park Ave., Plover, WI 54467

Deputy Secretary Anne Sayers

11:00 AM-1:00 PM     EAA Aviation Museum

                                   3000 Poberezny Rd., Oshkosh, WI 54902

5:00-7:00 PM             Platteville Regional Chamber Open House

                                   275 Hwy 151 West, Platteville


Tuesday, May 7: Travel Matters to our Jobs

Secretary-designee Sara Meaney joined by Governor Evers

11:00 AM-12:00 PM   Visit to Island Outdoors

                                   1330 Bainbridge St., La Crosse, WI 54603

1:30-2:15 PM             Tour of Pablo Center at the Confluence

                                   128 Graham Ave., Eau Claire, WI 54701

3:45-4:30 PM             Tour of Sassy Cow Creamery

                                   4192 Bristol Rd., Columbus, WI 53925

Deputy Secretary Anne Sayers

3:00-5:00 PM             JEM Grant check presentation followed by tour of Racine Zoo

                                   2131 N Main St., Racine, WI 53402


Wednesday, May 8: Travel Matters to Keeping America Connected

Secretary-designee Sara Meaney joined by Governor Evers and Lt. Governor Barnes

11:00-11:45 AM         Visit to Mitchell International Airport

                                   5300 S. Howell Ave., Milwaukee, WI 53207

3:00-4:00 PM             Visit to Paramount Plaza Walk of Fame

                                   1304 12th Ave., Grafton, WI 53024

Deputy Secretary Anne Sayers

10:00 AM-12:00 PM   Tour of Taliesin

                                    5481 County Rd. C, Spring Green, WI 53588

1:15-2:15 PM             Tour of American Players Theater

                                    5950 Golf Course Rd., Spring Green, WI 53588


Thursday, May 9: Travel Matters to our Health

Secretary-designee Sara Meaney joined by Lt. Governor Barnes

10:00-11:30 AM         JEM Grant check presentation followed by tour of Thornberry Creek at Oneida

                                   4470 N Pine Tree Rd., Oneida, WI 54155

1:10-2:00 PM             JEM Grant check presentation followed by tour of Automobile Gallery

                                   400 S Adams St., Green Bay, WI 54301

Deputy Secretary Anne Sayers

10:15-11:15 AM        Urban nature walk at Wisconsin Point

                                  Wisconsin Point Rd., Superior, Wisconsin 54874

1:00-1:30 PM            Hike to Big Manitou Falls at Pattison State Park

                                  6294 WI-35, Superior, WI 54880

2:00-3:00 PM            Hike at Amnicon Falls State Park

                                  4279 County Rd. U, South Range, WI 54874


Friday, May 10: Travel Matters to Hometown Pride

Secretary-designee Sara Meaney

9:30-10:45 AM           Tour of ArtStart in Rhinelander

                                    68 S. Stevens St, Rhinelander, WI 54501

11:00 AM-12:00 PM   Tour of Pioneer Park Historical Complex

                                    Martin Lynch Dr., Rhinelander, WI 54501

Deputy Secretary Anne Sayers

10:00-10:30 AM         JEM Grant presentation at Chippewa Falls Area Chamber of Commerce

                                   1 N. Bridge St., Chippewa Falls, WI 54729

1:00-2:30 PM             Tour of Jacob Leinenkugel Brewing Company

                                   124 E. Elm St., Chippewa Falls, WI 54729


The mission of the Wisconsin Department of Tourism is to market the state as the Midwest’s premier travel destination for fun. For more information, visit