MADISON, Wis. (Sept. 23, 2024) – With autumn beginning to paint the treetops in a palette of color, Travel Wisconsin’s Fall Color Report provides a curated guide to the natural artwork on display.
The award-winning Fall Color Report is a comprehensive planning resource to track changing fall leaves and make unforgettable fall memories. The interactive map shows the status of fall color across Wisconsin. More than 80 volunteer reporters provide regular, on-the-ground updates throughout September and October, keeping travelers informed as leaves turn from green to peak color. By selecting a destination on the report, visitors also find recommendations to round out a trip like nearby activities, upcoming events, places to stay and where to dine.
“As autumn advances across Wisconsin, the Fall Color Report ensures you don’t miss a moment of the beautiful but brief season,” said Tourism Secretary Anne Sayers. “The tool is designed as a one-stop shop for everything residents and visitors need to plan a memorable fall getaway.”
This season, improvements make it easier for fall sightseers to discover where, when and how to take in the colors of fall.
Travel Wisconsin added icons to the map that indicate points of interest, which are notable locations to take in fall color such as Willow Falls and Mountain Fire Lookout Tower. Additionally, the Fall Color Report now directly links to the Wisconsin Trail Report. By connecting the two resources, travelers can use one to identify colorful areas of Wisconsin and then the other to locate trail networks to hike or bike under the canopy of color.
“Each season, we innovate and update the Fall Color Report to help travelers spend less time researching fall trip ideas and more time enjoying the season,” said Secretary Sayers.
In August, the U.S. Travel Association honored Travel Wisconsin with a prestigious Mercury Award for its seasonal reports (Fall Color, Trail and Snow Reports). The Mercury Award recognizes their innovation and the value the reports create for travelers.
Travel Wisconsin representatives are available for interviews about the Fall Color Report, including how to use the resource, ideas of where to see fall color and ways to make the most of autumn. Residents and visitors can find more fall vacation inspiration by visiting TravelWisconsin.com and signing up for a weekly email update highlighting peak fall color, as well as other seasonal trip ideas.
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Media Note
Travel Wisconsin offers a Fall Color Report widget that can be embedded on your website or blog. The widget displays a live feed of the color report and can be customized to a specific region or county. To build a widget, visit TravelWisconsin.com/fall-color-report/widgetcreate.
About Travel Wisconsin
Travel Wisconsin is the official destination marketing organization for the State of Wisconsin operating under the Wisconsin Department of Tourism. We work to market the state as a premier travel destination while generating greater economic impact for Wisconsin through tourism. Learn more at TravelWisconsin.com.