MADISON, Wis. (January 21, 2021) – In honor of National Plan For Vacation Day on January 26th, Travel Wisconsin is encouraging everyone to get this year’s vacations on the calendar and explore Wisconsin’s premier tourism destinations and hidden gems.

Last year meant cancelled travel plans for most Americans with few opportunities to relax and recharge. In 2020, American workers left an average of 33 percent of their paid leave on the table. Studies show that people who take vacations are happier with their job, health and wellbeing, yet workers fail to use earned vacation time year after year.

Just the simple act of planning a vacation makes a worker far more likely to use their earned time off. Why not make a plan today and uncover something new that Wisconsin has to offer?

“If travelers are looking for unexpected and unforgettable experiences, Wisconsin is the place to make it happen,” said Acting Secretary, Anne Sayers. “National Plan for Vacation Day is about encouraging folks to make sure you actually take that break you deserve. There is so much to explore in Wisconsin—outdoor recreation, dining for every taste, dynamic cities, a flourishing art scene, you name it. After the year we’ve just had, couldn’t we all use a vacation?”

The pandemic also created challenges for the many businesses and workers that make up Wisconsin’s multibillion-dollar tourism industry. When making travel plans, Sayers urges Wisconsinites to consider spending those dollars in Wisconsin communities.

Whether your idea of vacation looks more like a quiet tucked away cabin, touring downtown murals, a day on the trails, or finding the best takeout tacos, the unexpected is waiting to be discovered in Wisconsin! Did you know:

Travelers should make a plan today to visit one of the great destinations Wisconsin has to offer. Check out for fun, surprising and refreshing destinations throughout the Badger State.

“It’s been a challenging year, and I know we have all missed traveling and exploring our great country,” said U.S. Travel President and CEO Roger Dow. “While many are not yet ready or able to take a vacation, we are encouraging Americans to pull out their calendars on January 26 and get a future trip on the books—even if that just means dreaming about your next getaway.”