Madison – Following the successful creation of the Frank Lloyd Wright Trail, the Department of Tourism announces the launch of the Frank Lloyd Wright Trail Passport, available at each of the nine trail sites as well as three additional public Wright-designed buildings in Wisconsin. The free passports can now be found at the following locations in advance of the 152nd birthday of Wright on June 8:
- SC Johnson Administration Building, Racine*
- SC Johnson Research Tower, Racine*
- Wingspread, Racine*
- Burnham American System Built Homes, Milwaukee*
- Annunciation Greek Orthodox Church, Wauwatosa
- Schwartz House, Two Rivers
- Monona Terrace Community and Convention Center, Madison*
- First Unitarian Society Meeting House, Madison*
- Seth Peterson Cottage, Lake Delton
- Taliesin and the Frank Lloyd Wright Visitor Center, Spring Green*
- Wyoming Valley School Cultural Arts Center, Spring Green*
- AD German Warehouse, Richland Center*
*designates a site along the Frank Lloyd Wright Trail
Visitors to the trail can collect a landmark stamp at each of the nine designated trail sites. Once completed, the passport card can be redeemed for a Frank Lloyd Wright Trail collectors mug. Travelers are also encouraged to share their adventures on social media using #FLWTrail.
“The Frank Lloyd Wright Trail is a great example of a multi-county tourism destination partnership,” said Tourism Secretary-designee Sara Meaney. “We hope the new passports continue to encourage visitors to spend more time traveling across Wisconsin and learning about our state’s architectural heritage.”
Opened in 2017, Wisconsin’s Frank Lloyd Wright Trail takes travelers on a 250-mile, self-guided architectural tour featuring the architecture of Wisconsin-native Frank Lloyd Wright. The trail includes nine buildings spread across nine counties and highlights the breadth of Wright’s work, from private homes and public office buildings to a warehouse and place of worship.
Last year, the Wisconsin Department of Tourism received the prestigious ESTO Mercury Award from the U.S. Travel Association for “Best Public Relations Campaign” for the Frank Lloyd Wright Trail. The campaign was also recognized with a Mercury Award in the “People’s Choice” category.